Creating game-changing conversations with Google

Adrienne Lofton

Creating game-changing conversations with Google

With

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Creating game-changing conversations with Google

Adrienne Lofton is no stranger to breakthrough storytelling. Armed with accolades including Adweek's Brand Genius Award, Nike's former VP, Head of North America Marketing is now shaking things up at Google as Vice President, Global Consumer Marketing. In a candid and powerful conversation, Adrienne unpacks the critical importance of culturally connected content, building a team from the ground up in a tech giant, why she believes companies need a soul, and more. 

Public ad for Google's "Get the Message" campaign to Apple
Branded Longboard
Google's G multicolor logo

“When it gets down to what does it really mean to be values-driven, you can’t say it; you’ve got to be it, you’ve got to do it.”

Adrienne Lofton
Google