Bain Capital
Aligning a brand’s strategy to its success
We build brands, drive innovation and shape culture
- Brand architecture and portfolio
- Brand positioning
- Culture transformation
- Digital design
- Employee engagement
- Experience innovation
- Future visioning
- Growth strategy
- Leadership alignment
- Logos and visual systems
- M&A and spin-off branding
- Marketing and customer strategy
- Measurement and ROI
- Messaging
- Naming
- Rapid prototyping
- Sensory design
- Voice
- Vision, purpose and values
Hawaiian Airlines
Modernizing an icon
Better Homes & Gardens
Revitalizing a media icon for a new generation
Viavi
Retooling a storied Silicon Valley technology leader
Taco Bell
Taco Bell goes all-in on brand evolution
Carnival Corp.
Cruising into the future with the Ocean Medallion
TechnipFMC
The emergence of a transformative energy leader
Nokia
Renewing one of the world’s biggest technology brands
Principal
Humanizing financial services