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We can help find your
brand voice

Let’s talk about how a bold, responsive, and emotionally intelligent brand voice drives growth and loyalty

At their best, brands don’t just deliver information. They build relationships.

But time and again, we see companies struggling to stay on message instead of connecting in the moment.

Brand voice can forge deeper emotional bonds with customers while shifting perceptions, saving money, building engagement, and driving sales. It can create more conversational moments and transform even the most neutral communications into ones that drive connection and trust.

Lippincott’s talented and creative voice team can help you define a successful brand voice – one that can extend to all your brand’s experiences.

For us, defining a character is key. It’s no longer enough to just sound human, you need to sound like a distinct human. Together we’ll define your character to become the foundation for your brand’s voice. We’ll equip your entire organization with a universally understood set of guidelines that anyone can use at any level, in any role, so that every communication becomes one that delivers real meaning.

Brand voice has been proven to drive consideration and improve perception, but it can also:

  • Create cohesion across disparate businesses
  • Empower and engage employees
  • Transform the most ordinary communications into meaningful connections
  • Deliver the impression of a more personalized experience
  • Drive design and inform a broader experience

Our team of experts is ready to help you find your brand voice. Let’s start with defining your character. Get in touch.


Finding Your Brand Voice
Sense Perspective

Today, brands need to do more than be human. They need to be a specific human.


Our extensive experience

We’ve helped brands spanning scale, industry and geography find their brand voice.

  • Aer Lingus logo
  • Xfinity logo
  • Toys R Us logo
  • Southwest logo
  • Rocket Mortgage logo
  • PBS logo
  • MSK Kids logo
  • Kroger logo
  • Facebook logo
  • DentaQuest logo
  • Covetrus logo
  • CAVA logo

Let’s shape your brand’s voice together.

Get in touch

Relevant case studies

A family watching PBS, new branding done by Lippincott
PBS

Revitalizing PBS for the digital age

Southwest airlines heart design on bottom of plane.
Southwest

Getting to the heart of a beloved brand

Toys“R”Us & Babies“R”Us

Playing for relevance within a new generation of parents

DentaQuest posters
DentaQuest

A bold future for oral health

Meet some of the team

Outdoor photo of Brendán Murphy, Senior Partner of Design at Lippincott

Brendán Murphy

Senior Partner, Design

Outdoor photo of Lizzie Harris, Partner of Brand Voice at Lippincott

Lizzie Harris

Senior Partner, Brand Voice

Alex Marcus

Alex Marcus

Senior Associate, Brand Voice

SEE ALL PEOPLE

Article

The science of storytelling: Brand voice and the COVID-19 vaccine

Article

How voice will transform the brand toolkit

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