At their best, brands don’t just deliver information. They build relationships.
But time and again, we see companies struggling to stay on message instead of connecting in the moment.
Brand voice can forge deeper emotional bonds with customers while shifting perceptions, saving money, building engagement, and driving sales. It can create more conversational moments and transform even the most neutral communications into ones that drive connection and trust.
Lippincott’s talented and creative voice team can help you define a successful brand voice – one that can extend to all your brand’s experiences.
For us, defining a character is key. It’s no longer enough to just sound human, you need to sound like a distinct human. Together we’ll define your character to become the foundation for your brand’s voice. We’ll equip your entire organization with a universally understood set of guidelines that anyone can use at any level, in any role, so that every communication becomes one that delivers real meaning.
Brand voice has been proven to drive consideration and improve perception, but it can also:
- Create cohesion across disparate businesses
- Empower and engage employees
- Transform the most ordinary communications into meaningful connections
- Deliver the impression of a more personalized experience
- Drive design and inform a broader experience