“Our vision is the result of collaborative work between our executive leadership team and Lippincott that explicitly reflects our aspiration to enhance the performance of the world’s energy industry and sets the direction for how we want to lead the change.
”Vice President Marketing Communications, TechnipFMC
“The purpose and brand that we have created with Lippincott is the platform for the future success of our company and will help engage all our colleagues in reinforcing our leadership in the market.”Vice President Corporate Communications, TechnipFMC
The emergence of a transformative energy leader
Transform Awards Europe: Best visual identity in the engineering and manufacturing sector
Transform Awards Europe: Best internal communications during a brand development project
Energy companies play a vital role in powering our modern world. But the complexities and cost of meeting our growing demands are rising. Population growth, economic development and globalization add pressure on companies to access, produce, deliver, and transform oil and gas.
To stay viable, energy companies must look for ways to sustainably improve project economics. Major change is needed, and it is needed now. Two oil and gas equipment and service leaders, Technip and FMC Technologies, answered this call for change through their merger. The newly formed TechnipFMC combines complementary skills, innovative technologies and similar cultures to streamline the way projects are executed and managed.
The path to any merger’s success starts with a clear direction, which is what Lippincott was engaged to help TechnipFMC define. Over a fast-paced four-month period, we collaborated with the Technip and FMC Technologies executive leadership teams to develop a bold vision, an engaging purpose and a progressive identity for the newly formed company.
It is important for employees to commit to a new culture in a merger, and a new symbol helps them build that emotional connection. By overlapping the “T” and “F” shapes from the two company names we created a contemporary monogram that reflects transformation and helps build the new alliance. We then created a brand platform to support the company’s integrated offering and bold ambitions. The vision — to enhance the performance of the world’s energy industry — is a direct commitment to the change the company seeks to make.
As Day One neared, Lippincott worked closely with the client team to consolidate the brand assets into guidelines and develop the communications and tools the company needed for its new beginning. Today, TechnipFMC is one firm, united behind a powerful, shared idea. It is poised to transform the oil and gas industry.