New York
Steve Radzinski
Senior Associate, Brand Strategy
Steve blends an engineering background with years of experience as an insights-driven brand strategist to approach big-picture brand challenges with precision.
When he's not working to bring client visions to life, you can find Steve hunting for the best cheeseburger in Philadelphia.
- For you, what makes Lippincott a special place to work?
The ability to create meaningful connections that drive people to action and propel brands and businesses forward.
- In your own words, what do you do at Lippincott?
I help identify what makes our clients unique and communicate it to those who matter most through a range of brand strategy engagements including messaging, positioning, innovation, architecture and integration.
- Being a Lippincott’er means….?
Simultaneously being multi-disciplinary and collaborative. There's a tremendous amount of both breadth and depth of expertise here, and everyone is committed to continuing to build upon that foundation of intellectual capital.
- If you weren't in this profession, what would you be?
I’d probably be running a BBQ joint or like a burger food truck.
- Have you made any significant left turns, U-turns, or corkscrews in life?
I spent a lot of my early career designing solar panel systems before finding my true passion in branding. While my work remains incredibly detailed and precise, it’s nice to also have the room to approach things through a different creative lens.
- Do you have a mantra?
“What's next?”
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Education
B.B.A Marketing and Management, Kutztown University of Pennsylvania
Work Experience
Senior Director of Brand Strategy, Finch Brands
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