About Us

We're a brand consultancy with a global team of strategists, designers, innovators and change agents, united by a passion to make a meaningful impact—since 1943.

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We create, grow and transform brands to help our clients achieve their most ambitious aspirations. We’re intellectually curious and creatively inspired, with an approach fueled by our diverse perspectives and experiences.

How we're raising the bar

“Our work really does live at the intersection of analytical thinking and pure creativity, as do our people. Everyone at Lippincott is a secret (or maybe not-so-secret) renaissance person, with interests that span every subject you could think of.”

Katie Muenck
New York, NY

How we’re sparking change

How we’re showing up

“The volume of iconic work from this place is so impressive that I’m constantly saying: wait we did that? And that? And that one?”

Eric Schoenbrunn
Seattle, Washington
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notable Partnerships
Impact that Endures
From Coca-Cola to Samsung and Starbucks to Delta, our brand consultancy has shaped some of the world’s most iconic brands and experiences for 80 years and counting.
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Frequently Asked Questions

  1. What is Lippincott, and what makes it a leading brand consultancy?

    Lippincott is a premiere brand strategy, design, marketing and experience consulting firm with over eight decades of proven results helping companies unlock the full potential of their brands. Our expert team combines rigorous insights, unparalleled creativity, and bold innovation to build brands that drive lasting business value.

  2. How does Lippincott approach brand strategy?

    As a top-tier brand strategy company, Lippincott works closely with clients to develop tailored branding that align with their long-term goals. Our brand strategy consulting model ensures that every brand decision reflects the company’s purpose, market positioning, and future growth.

  3. What types of corporate branding services does Lippincott offer?

    Lippincott specializes in the full spectrum of corporate branding needs, helping businesses refresh or reposition their brands to align with an ever-evolving market. From renaming initiatives to visual identity redesigns, our corporate branding services focus on creating brands that resonate and grow with their audiences.

  4. What industries do you typically serve?

    Our brand consultancy partners with companies across a variety of industries, including finance, healthcare, technology, and consumer goods. Whether you need business branding services for a startup or a rebranding initiative for a global enterprise, we tailor solutions for every business challenge.

  5. How does Lippincott differ from other branding agencies?

    We're more than your typical branding agency — Lippincott blends the strategic rigor and business acumen of a management consultancy, with the imagination, creativity and craft of a design agency.

  6. Is Lippincott a design agency?

    While Lippincott is not solely a design agency, we offer world-class design as part of our branding expertise. From visual identity systems to customer experiences, our design work ensures that every brand we build is distinctive and impactful.

  7. Does Lippincott offer business branding services for startups and smaller companies?

    Yes! In addition to our corporate branding expertise, we provide business branding services for emerging businesses and startups. We help new ventures establish strong brand foundations and scalable strategies for future growth.

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We're part of the Oliver Wyman family

In partnership with Oliver Wyman, we integrate deep industry, risk and operational expertise to deliver end-to-end breakthrough solutions. Together, we help clients better connect with their customers, optimize their businesses, improve their operations and accelerate their organizational performance.

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Join our team
Learn more about life at Lippincott and explore open roles.