Senior Partner, Brand Strategy
In Shelby’s 15+ years at Lippincott, she has partnered with clients to create, nurture and evolve world-class brands. And, as the leader of Lippincott's Activation capability, she works with clients everyday to make change meaningful and tangible, inside and out.
She’s passionate about getting to the heart of a brand and leading talented, cross-disciplinary teams to delight customers, inspire employees and drive growth. Based in New York, Shelby is happiest packing up the Jeep or hopping on a flight for adventures near and far with her son.
- For you, what makes Lippincott a special place to work?
It’s just such an amazing collection of talent. People who approach problems from very different angles and come up with stronger solutions together because we don’t see the world in just one way.
- Which projects have been the most meaningful to you and why?
When a client is trying to get to a new place as a business, and we get to help with a brand transformation that supports, elevates and ignites momentum around the monumental shift they need to accomplish—there's nothing more satisfying! Those are the efforts that are as much about employees as they are about customers, and when you get them right—strategically, creatively, experientially—you unlock potential in a way that goes so far beyond what most would consider “brand.” I think that’s why I’m so excited to lead our Activation capability.
- Being a Lippincott’er means:
Being inspired by incredible colleagues every day.
- When did you decide you wanted to be in this business?
When I was in advertising working on P&G, I found myself excited about all the fundamental work they shared around the target audience, brand strategy and visual language. I realized I was more interested in shaping the long-term meaning of a brand, and in helping the organization live it every day, than in coming up with its next campaign.
- Who is the leader you most admire?
Katharine Graham, who led the Washington Post for more than 20 years. She showed such vision, courage and grace in a time when our country needed it, and in a context where people doubted that women had the goods to be strong leaders.
M.B.A. Marketing, Econometrics and Statistics, and Entrepreneurship, Booth School of Business, University of Chicago
B.A. American Studies and Spanish (Magna Cum Laude), Amherst College
Stout Fellowship Intern, Content Group, PRI, Public Radio International
Assistant Account Executive, Leo Burnett Advertising
A Movement, Not Just a Message
Spending a marketing dollar inside your organization can provide greater return on investment than one spent on media.