New York
Shelby Hawker
Senior Partner, Brand Strategy
In Shelby’s 12 years at Lippincott, she has helped client partners create, nurture and evolve world-class brands by blending analytical rigor with creative vision.
She’s passionate about getting to the heart of a brand and leading talented, cross-disciplinary teams to delight customers, inspire employees and drive growth. Based in New York, Shelby is happiest in the midst of an epic snowball fight with her 6-year-old in the park.
- For you, what makes Lippincott a special place to work?
It’s just such an amazing collection of talent. People who approach problems from very different angles and come up with stronger solutions together because we don’t see the world in just one way.
- Which projects have been the most meaningful to you and why?
I’ve been lucky to have a few situations where I played an almost surrogate parent role for a brand over many life stages, helping it come into its own and navigate an ever-changing world. It’s an honor to get to highlight the special qualities of a brand that maybe its “parents” can’t always see because they are so close to it.
- Being a Lippincott’er means:
Being inspired by incredible colleagues every day.
- When did you decide you wanted to be in this business?
When I was in advertising working on P&G, I found myself really excited about all the fundamental work they shared around the target audience, brand strategy and visual language. I realized I was more interested in shaping the long-term meaning of a brand than in coming up with its next campaign.
- Who is the leader you most admire?
Katharine Graham, who led the Washington Post for more than 20 years. She showed such vision, courage and grace in a time when our country needed it, and in a context where people doubted that women had the goods to be strong leaders.
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Education
M.B.A. Marketing, Econometrics and Statistics, and Entrepreneurship, Booth School of Business, University of Chicago
B.A. American Studies and Spanish (Magna Cum Laude), Amherst College -
Work Experience
Stout Fellowship Intern, Content Group, PRI, Public Radio International
Assistant Account Executive, Leo Burnett Advertising -
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