Shelby Hawker

It’s just such an amazing collection of talent. People who approach problems from very different angles and come up with stronger solutions together because we don’t see the world in just one way.

When a client is trying to get to a new place as a business, and we get to help with a brand transformation that supports, elevates and ignites momentum around the monumental shift they need to accomplish—there's nothing more satisfying! Those are the efforts that are as much about employees as they are about customers, and when you get them right—strategically, creatively, experientially—you unlock potential in a way that goes so far beyond what most would consider “brand.” I think that’s why I’m so excited to lead our Activation capability.

Being inspired by incredible colleagues every day.

When I was in advertising working on P&G, I found myself excited about all the fundamental work they shared around the target audience, brand strategy and visual language. I realized I was more interested in shaping the long-term meaning of a brand, and in helping the organization live it every day, than in coming up with its next campaign.

Katharine Graham, who led the Washington Post for more than 20 years. She showed such vision, courage and grace in a time when our country needed it, and in a context where people doubted that women had the goods to be strong leaders.