New York
Rose Baki
Senior Partner, Brand Strategy
Having worked with a diverse scope of clients, Rose’s 10+ years of expertise in brand strategy spans positioning, voice, architecture, portfolio management and employee engagement.
Her favorite projects are with organizations that have a distinct culture, working with them to articulate what makes them special internally and why it makes all the difference for their customers. Her happy place? Making sandcastles on the shore of Lake Placid with her daughter and husband.
- What gets you out of bed in the morning?
The opportunity to work with great people on projects that make a real impact and are what clients call “the fun part of their day.”
- What is a little-known fact about Lippincott?
We’ve been partners with many of the brands that people love most in their life, from Starbucks to Delta to Samsung.
- Being a Lippincott’er means:
Always pushing the work, never taking yourself too seriously.
- What did school actually teach you?
How to have a strong work ethic, find your people, learn from others who don’t think like you.
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Education
B.S. Economics, Concentration in Marketing, Minor in Psychology, The Wharton School, University of Pennsylvania
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Work Experience
Associate, Oliver Wyman
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Connect
Insights
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Brand Like a Challenger
Discover how leaders like GE and Goldman Sachs are rethinking their approach to brand portfolio, leveraging their master brand’s stability and reputation to outpace disruption.