Lippincott
  • Work
  • Insights
  • About
Lippincott
Lippincott
  • Work
  • Careers
  • Insights
  • People
  • About
  • Contact
  • Locations
  • News
  • Pro Bono Work
  • Ventures
  • 中文
  • 한국어
New York

Rose Baki

Senior Partner, Brand Strategy

Having worked with a diverse scope of clients, Rose’s 10+ years of expertise in brand strategy spans positioning, voice, architecture, portfolio management and employee engagement.

Her favorite projects are with organizations that have a distinct culture, working with them to articulate what makes them special internally and why it makes all the difference for their customers. Her happy place? Making sandcastles on the shore of Lake Placid with her daughter and husband.

What gets you out of bed in the morning?

The opportunity to work with great people on projects that make a real impact and are what clients call “the fun part of their day.”

What is a little-known fact about Lippincott?

We’ve been partners with many of the brands that people love most in their life, from Starbucks to Delta to Samsung.

Being a Lippincott’er means:

Always pushing the work, never taking yourself too seriously.

What did school actually teach you?

How to have a strong work ethic, find your people, learn from others who don’t think like you.

  • Education

    B.S. Economics, Concentration in Marketing, Minor in Psychology, The Wharton School, University of Pennsylvania

  • Work Experience

    Associate, Oliver Wyman

  • Connect

    LinkedIn

Insights

  • Article

    Stronger brand messaging, stronger patient trust
  • Updated definition of diversityUpdated definition of diversity

    Article

    Why we need an updated definition of diversity

Related News

  • Michael D’Esopo & Rose Baki on how to brand like a challenger

    MediaPost

More people
Outdoor photo of Jenifer Lehker, Partner of Design at Lippincott

Jenifer Lehker

Partner, Design

Outdoor photo of Jim Forsyth, Partner of Finance at Lippincott

Jim Forsyth

Partner, Finance

Outdoor photo of Ron White, Director, Presentation Production at Lippincott

Ron White

Director, Presentation Production

  • Partner with us

    Get in touch
  • Join us

    Find your role
  • Subscribe

    By clicking submit, you are agreeing to our Terms of Use and Privacy Notice.

  • Follow

  • Careers
  • Contact
  • Locations
  • News & Awards
  • People
  • Pro Bono
  • 中文
  • 한국어
  • © 2023 Lippincott
  • Site Directory
  • Terms of Use
  • Privacy Notice
  • Cookie Notice