Senior Director, Experience Strategy
Working in the space between disciplines, Rosalind brings a unique perspective to Lippincott's experience strategy team.
With studies in social science, fine art, performance and interaction design under her belt, Rosalind's career spans visual effects for films and commercials to interactive design for museums and brand experiences.
- In your own words, what do you do at Lippincott?
I bring a narrative and customer-focused lens to digital experiences at Lippincott. I untangle and re-imagine interactive structures and ecosystems, building engagement and value for brands and customers.
- If you weren't in this profession, what would you be?
It’s a toss-up; I’d either be an academic Sociologist or a new materials / textile designer.
- What's your favorite thing about the place you call home?
The spectacle of people and places that define New York City endlessly inspires me.
- What's your favorite place you've traveled to?
Fez, Morocco. I dream of living in a Riad.
- What is your favorite art movement
I’m very inspired by the Fluxus art movement of the 1960s. It’s the fluid idea that art can happen anywhere, and anyone can make it at any time. Here the lines between artist and spectator blur and Art happens where you least expect it. I’ve always loved the playfulness and defiant nature of this work and it’s shaped the way I approach interactive design.
- Who is the leader you most admire? Why?
Greta Thunberg. I admire her singular focus, drive and creativity in amplifying not only her voice, but the voices and message of her generation for the best interest of human life on our planet.
B.A., Fine Art and Sociology, Kenyon College
MFA, Design and Technology, Parsons School of Design
Senior Experience Strategist, Code & Theory
Freelance Experience Design & Strategy Lead
Experience Designer, Tellart
FWA of the Day, 2018
Awwwards Honorable Mention, 2018
Telly Award, 2018
NYC Media Lab Summit, First Prize Winner, 2016
Rosalind has spoken at Art&Code CMU Virtual Reality Conference and NYC Media Lab Conference and has been published in Road to VR. She was a guest critic and presenter at South Carolina School of the Arts, New York University's Interactive Telecommunications Program, Parsons, Pratt, Brooklyn College and Carnegie Melon University.