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New York

Rick Wise

Chief Executive Officer
Outdoor photo of Rick Wise, CEO, LippincottOutdoor photo of Rick Wise, CEO, Lippincott

At the helm of the firm, Rick oversees the Lippincott business while advising clients on their growth challenges.

Rick frequently speaks on brand and customer-centered marketing strategy and has written for Harvard Business Review, The Wall Street Journal, Fast Company and Advertising Age. He is the co-author of the book “How to Grow When Markets Don’t,” board member of long-time Lippincott non-profit partner Creative Art Works, and serves on Oliver Wyman Group’s Executive Management Committee. Perhaps lesser known is his passion for reading and music (you’d never guess who he wants to trade places with for a day).

When did you decide you wanted to be in this business? Why?

Fourteen years ago when I partnered with Lippincott on a joint project and loved the breadth of what they were doing.

For you, what makes Lippincott a special place to work?

The incredible mix of people coming together in new and inventive ways to push the boundaries of what we do for clients.

What is a little-known fact about Lippincott?

We designed the wardroom for the first nuclear submarine, the USS Nautilus, which you can still visit and tour in Groton, Connecticut.

When my daughter was four, she used to tell me, ‘Never say never, because you never know.’

Which projects have been the most meaningful to you and why?

Walmart, for the great team we assembled and the broad transformation we achieved. And Creative Art Works, for how the whole firm has committed to making such an important difference in the community through art and design.

Who has influenced you most in your career? How?

Probably the two founders of CDI, Dave Morrison and Adrian Slywotzky, who taught me management and creative thinking, respectively.

Who would you change places with for a day?

David Chang or Deadmau5.

  • Education

    M.B.A., The Wharton School, University of Pennsylvania
    B.A. Economics, University of Pennsylvania

  • Work Experience

    Head of Strategy Practice, Oliver Wyman
    Partner, CDI

  • Career Achievements

    Author of “How to Grow When Markets Don’t” (Business Plus)

  • Connect

    LinkedIn

Insights

  • Happiness HaloHappiness Halo

    Sense Perspective

    The Happiness Halo

    Appeal to customers’ reason and they’re yours for a day. Appeal to customers’ emotions and they’re yours for a lifetime.

  • Human era illustrationHuman era illustration

    Sense Perspective

    Welcome to the Human Era

    At the core of the Human Era is the realization that the search for trust extends to organizations and brands as well as to people. And as you'll see, those who hope to be successful must be willing to hold up their side of the bargain.

  • experience innovationexperience innovation

    Sense Perspective

    Experience Innovation

    What are today’s best, most innovative brands doing to stay distinct and relevant? They’re diving into the experience.

  • Sense Perspective

    The Way to M&A Success

    When used not just for marketing but as a touchstone for setting the integration agenda, brand can be the key to uniting stakeholders and accelerating success.

  • Article

    How Lippincott’s CEO makes fun a priority

Related News

  • Rick Wise discusses AI, radical personalization and the future of brand with Forbes

    Forbes

  • Rick Wise shares his predictions for the healthcare industry

    Inc.

  • Rick Wise talks translating brands into tangible customer experiences

    Fast Company

  • CEO Rick Wise explains how to take your brand to the next level

    Wharton Magazine

More people

Jeroen Sikma

Senior Design Director

Outdoor photo of Betsy Kelso, Senior Associate, Brand Voice at Lippincott

Betsy Kelso

Senior Associate, Brand Voice

Outdoor photo of Haley Picone, Senior Associate at Lippincott

Haley Picone

Senior Associate, Brand Strategy

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