With over 25 years of expertise in digital transformation, Melissa infuses innovation and creativity with the goal of delivering impactful experiences in a pragmatic way.
Some of Melissa's most meaningful work includes designing and implementing check-in kiosks for a global airline and creating virtual reality training program for a Medicare insurance provider— both delivering innovation from a practical standpoint.
- For you, what makes Lippincott a special place to work?
I’ve admired Lippincott throughout my career. They bring forth imagination, creativity, strategy and innovation for the world’s most iconic brands—Go-to brands where millions of people engage in signature moments every day. I’m elated to be a party of the family.
- If you weren't in this profession, what would you be?
A chef inspired by classical French cooking.
- What is a little-known fact about Lippincott?
The firm has a history of tackling product design challenges. In the late 40s and early 50s, J. Gordon Lippincott designed the Tucker Torpedo automobile and the interior of the USS Nautilus, the Navy’s first nuclear submarine. Lippincott focused on human-centered design, embracing the use of color, textures, form and function to evoke engagement and user sentiment.
- When did you decide you wanted to be in this business? Why?
My first job out of college was performing research for a marketing firm. At that time, I was curious the about the conversion of web development and digital marketing but my boss tried to tell me the “internet is a flash in the pan.” I bought a programming book, taught myself to code, and applied for a development position at Modem Media. I was in awe by the opportunity to be at the forefront of digital innovation for global brands. Evolving technologies, experiences and brands—I was hooked.
- What is your favorite movie? Why?
Two of my favorite movies are A Good Year and Midnight in Paris. Both hit on my love for France and a peaceful sentiment of happiness in life, all with a comedic twist.
- Have you made any significant left turns, U-turns, or corkscrews in life?
I went to school to be a civil engineer and changed majors thinking I’d become a history teacher. Once I graduated, I put my researching skills to work at a marketing firm and was introduced to digital marketing. Now I am back to engineering, but in the form of digital solutions.
B.A. History, University of Connecticut
SVP, Technology & Managing Director, Primacy (CT)
VP/Directory, Technology, Digitas (CT)
17th Annual CT Women of Innovation Finalist, 2021
Webby Award for 360 Branded Video with SCAN Health Plan, Training Empathy by Trading Ages, 2020
IAB Silver MIXX for Wearables with 3,000 Miles to a Cure, 2015
2015 MITX Award for Best Social Campaign with 3,000 Miles to a Cure
Melissa has spoken at SXSW, SHSMD, AMA Higher Ed Symposium, CT Women in Engineering, NTEN Women in Nonprofit Tech and more, and has been published in AMA Quarterly.