Melissa Tait

I’ve admired Lippincott throughout my career. They bring forth imagination, creativity, strategy and innovation for the world’s most iconic brands—Go-to brands where millions of people engage in signature moments every day. I’m elated to be a party of the family.

A chef inspired by classical French cooking.

The firm has a history of tackling product design challenges. In the late 40s and early 50s, J. Gordon Lippincott designed the Tucker Torpedo automobile and the interior of the USS Nautilus, the Navy’s first nuclear submarine. Lippincott focused on human-centered design, embracing the use of color, textures, form and function to evoke engagement and user sentiment.

My first job out of college was performing research for a marketing firm. At that time, I was curious the about the conversion of web development and digital marketing but my boss tried to tell me the “internet is a flash in the pan.” I bought a programming book, taught myself to code, and applied for a development position at Modem Media. I was in awe by the opportunity to be at the forefront of digital innovation for global brands. Evolving technologies, experiences and brands—I was hooked.

Two of my favorite movies are A Good Year and Midnight in Paris. Both hit on my love for France and a peaceful sentiment of happiness in life, all with a comedic twist.

I went to school to be a civil engineer and changed majors thinking I’d become a history teacher. Once I graduated, I put my researching skills to work at a marketing firm and was introduced to digital marketing. Now I am back to engineering, but in the form of digital solutions.