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New York

Mario Samayoa

Partner, Business Development
Outdoor photo of Mario Samayoa, Partner of Business Development at LippincottOutdoor photo of Mario Samayoa, Partner of Business Development at Lippincott

A short stint at a small management consulting firm led Mario to pursue a career in creative consulting — one that’s equal parts relationship-building and imagination.

Mario’s relationship-building skills are part of the fabric of Lippincott’s culture, and were recognized at the annual L‘Emmys when he was awarded the “Lippincott Social Chair.”

What is a little-known fact about Lippincott?

While we’ve been in the brand and marketing game for decades, we have an untraditional beginning. Our roots are in industrial design, where one of our first major accolades was submitting winning designs for the Tucker 48 automobile post-WWII.

If you weren’t in this profession, what would you be?

It’s a toss-up between a residential real estate broker in Manhattan or singer. I’m constantly on StreetEasy and The Real Deal, and do pretty well at karaoke.

Being a Lippincott’er means always taking the time to do better and be better.

What’s your happy place?

On, in or near water.

What did school actually teach you?

There’s no substitute for time and effort. Definitely learned that the hard way!

Do you have any inventions rolling around in your head?

Nothing concrete yet, but if I do invent something it will involve making the NYC subway system feel less like a sauna in the summer.

  • Education

    B.A. Sociology, University of Virginia

  • Work Experience

    Associate, Frontier Strategy Group

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    LinkedIn

More people
Outdoor photo of Sean Doh, Senior Partner of Brand Strategy at Lippincott

Sean Doh

Senior Partner, Brand Strategy

Outdoor photo of Alicia Chiu, Senior Design Director at Lippincott

Alicia Chiu

Senior Design Director

Jeroen Sikma

Senior Design Director

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