A founding member of Lippincott's brand voice practice, Lizzie's background—spanning non-profit, academia and branding— has set her on a mission to cultivate a more empathetic approach to customer communications.
With a decade of experience across finance, healthcare, media and tech, Lizzie is a passionate advocate for using language to connect, not alienate, everyday people.
- For you, what makes Lippincott a special place to work?
The level of creativity, not only in output, but also our approach. Branding is highly methodical, but Lippincott gives you the freedom to reinvent a process based solely on client needs.
- In your own words, what do you do at Lippincott?
I lead the brand voice team, where I oversee the creation and implementation of how a brand expresses itself. At Lippincott, we think expression, like experience, must feel distinct and emotionally intelligent. So, our team partners with designers to create more holistic systems that can flex from high-touch advertising all the way down to functional pieces.
- Which projects have been the most meaningful to you and why?
I typically enjoy working in complex areas, like finance and healthcare, where simplification and humanization through branding is paramount.
- If you weren't in this profession, what would you be?
I would be teaching poetry to college students.
- What's your favorite thing about the place you call home?
I need to live in a place with adequate pizza and tacos. So, Brooklyn it is!
- Where do you find your inspiration / source of creativity?
Mostly from reading - typically I'm rotating poetry collections with true crime novels.
BA in Poetry and Art History, University of Pittsburgh
MFA in Poetry, New York University
Writer, Voice, Siegel+Gale