Liz Greene
Partner, Brand Strategy
Liz was going to become a primatologist, but she realized — after weeks of following monkeys in a Ugandan rainforest by herself — that she wanted to work with people.
Now a Partner in Lippincott’s Brand Strategy practice, she helps clients connect to their (human) customers while reflecting who they are and driving growth.
- What gets you out of bed in the morning?
Getting my kids to school on time.
- What did school actually teach you?
There are so many lenses through which to view different challenges or issues, and to use only one gives you a narrow — and less fulfilling — view of possibility or understanding.
- Since you began your career, what’s changed the least about the industry?
There will always be clients who get stuck in the status quo of their business and are resistant to change. Fortunately there are others who will open up to new possibility and try to get ahead of change.
- What is a little-known fact about Lippincott?
That we have literally designed or touched so many of the most successful brands in the world — our impact is big for our size.
- Being a Lippincott’er means:
Always looking to the potential of what stronger emotion, better design and new thinking can do.
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Education
M.B.A., Boston University
A.B., Harvard UniversityWork Experience
Associate Director, Arnold
Associate Director, Digitas
Associate Consultant, L.E.K. Consulting
Public health policy research, Harvard & Project HOPEConnect