It was Laura's curiosity and intuition that led her to Lippincott, and she continues to draw from the two when crafting breakthrough brands and experiences.
Little surprise then, that she can listen to what's unsaid and read between the lines to get to the heart of a business problem.
- Being a Lippincott’er means:
Never settling for 'good enough.'
- Where do you find your inspiration / source of creativity?
From words, books and being outdoors in wild, remote places.
Every day is a chance to learn something new. You should never stop growing.
- When did you decide you wanted to be in this business? Why?
I just kept following my intuition and curiosity for customer behaviour and ideas and that led me to Lippincott. It was the perfect fit.
- What did school actually teach you?
That every day is a chance to learn something new. You should never stop growing.
- What’s your favorite place you’ve traveled to?
The island of Ischia off the Amalfi Coast in Italy. I stayed in an old monastery and had to travel by rowing boat to get to the best local restaurants that were built into the cliffs.
B.B.A. Business and Marketing, Lancaster University Management School
Creative Writing, Imperial College London
Accenture, Customer and Innovation Strategy Consultant
Women in Advertising and Creative Industries, Future Leader 2020
Laura is a member and writer for Women in Innovation (WIN), a global collective of female innovators.