New York
Katie Muenck
Associate, Brand Strategy
Katie is a big idea thinker who looks to the details for inspiration. Her work sits at the intersection of naming, brand architecture and experience design.
She believes in solutions that push the envelope and works to create concepts for her clients that redefine categories and challenge expectations.
- For you, what makes Lippincott a special place to work?
Our work really does live at the intersection of analytical thinking and pure creativity, as do our people. Everyone at Lippincott is a secret or maybe not-so-secret renaissance person who has interests that span every subject you could think of.
- Which projects have been the most meaningful to you and why?
I love working on projects where what we are branding doesn't exist yet. It is so new we need to invent words to describe it. That is fun— it's also challenging, but that's part of the fun.
- Being a Lippincott’er means:
Never stopping at your first idea or your first solution.
- What gets you out of bed in the morning?
The idea of creating something that lives out in the world.
- Where do you find your inspiration / source of creativity?
One of my biggest sources of inspiration comes from non-fiction books. I love ethnographies, cultural histories, anything that dives deep into the experiences of people and communities. For the past couple of years, I've bounced back and forth between books that dive deep into the cultural contexts of food and animals. Who knew learning about the history of coffee or the art of tagging and tracking owl populations would be so relevant.
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Education
University of Chicago, Bachelor of Arts (A.B.) in Sociology
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