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New York

Justin D’Onofrio

Senior Director, Product Experience
Outdoor photo of Justin D'Onofrio, Partner of Solutions and Engineering at LippincottOutdoor photo of Justin D'Onofrio, Partner of Solutions and Engineering at Lippincott

Ever since his dad brought home an Apple IIGS when Justin was seven, he was hooked and knew he wanted to work with technology.

With a focus on solving interaction and operational challenges for new and disruptive product development, his recent work includes leading the design and implementation of an AI-driven life sciences lab pilot for Quest Diagnostics, envisioning the future of stored energy for EnerSys and creating conversational, content-driven AI experiences for Nickelodeon.

Where do you find your inspiration / source of creativity?

I’m a big believer in looking outside your bubble for inspiration; how bee colonies function, the legal, engineering, and cultural story behind the exploding Ford Pinto, the physics and chemistry behind the challenges of progressing battery technology.

Do you have a mantra or a favorite quote?

“Culture is what you do.” (Big h/t to Shawn Blanc for this.)

When did you decide you wanted to be in this business? Why?

Being in technology was always going to happen. I was building company-wide networks (literally crimping my own Ethernet cables) when I was 14, hustling random freelance tech and design work when I was 16 and started salaried work in tech at 19.

What's changed the most about the industry / the work / the clients?

The things people take for granted. When I was young, loading a web page on a feature phone was an expensive, janky, and entirely text-based task, but the potential for it was massive once technology and services actually caught up to the idea. Today, accessing the internet on the go is barely thought about as a thing—it’s just there, in your pocket, and you only really appreciate its magnitude when it stops working. I can’t even imagine what we’ll take for granted tomorrow but I’m excited to find out.

Do you have any inventions rolling around in your head?

Oh goodness yes. To name a few; a home printer that is the size of a ream of letter paper and can fit on its side subtly into a bookcase, and a simplified microwave with only one button (I'll let everyone contemplate which button it would be).

  • Education

    Brooklyn Technical High School, one of the original three specialized “sci-high schools” in NYC

  • Work Experience

    Experience Director, CGI
    Head of Product, Makeable
    Product Architect, HappyFunCorp
    Founder, Bears Repeating
    Director of Operations, Freeverse

  • Awards

    Contributed to multiple Apple Design Award wins, Macworld Game Hall of Fame and Macworld Best in Show Awards, as well as other game industry-specific awards.

  • Career Achievements

    Justin's work in gaming has held multiple #1 spots in the Apple App Store.

  • Connect

    LinkedIn

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Outdoor photo of Jennifer Rosenbloom, Partner of Brand Strategy at Lippincott

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Senior Associate, New Business

Outdoor photo of Karina Singh, Senior Associate in strategy at Lippincott

Karina Singh

Senior Associate, Brand Strategy

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