New York
Jung Kwon
Senior Design Director
Jung has worked with some of the world’s biggest companies, designing award-winning experiences that immerse customers in their brand promise.
From identity design to packaging to airport wayfinding, Jung draws on his observations of human interactions and experiences with music and travel to find his unique approach.
- What is a little-known fact about Lippincott?
We gave Coca-Cola its ribbon. That’s how much of heritage we have.
- Which projects have been the most meaningful to you?
The Southwest Airlines brand refresh was one of the most memorable projects I’ve worked on. From their snack packaging to airport signage to their signature livery … I get to see my work everytime I am at the airport and it’s a very special feeling.
- If you weren’t in this profession, what would you be?
Probably brewing coffee.
- What’s your happy place?
Wherever I am with my family.
- When did you decide you wanted to be in this business?
At first, I thought I simply liked the concept of “art” but all that changed when I encountered “Broadway Boogie Woogie” by Piet Mondrian. His painting was so abstract and yet realistic. From that moment on, I started to pursue the practical form of the art and haven’t looked back.
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Education
B.F.A., Virginia Commonwealth University
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Work Experience
Designer, VSA Partners
Designer, Design Army -
Awards
ADDY
Applied Arts
Brand New
GD USA
Graphis
Print Magazine
REBRAND
Spark
Transform Awards -
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