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New York

Julius Roberge

Partner, Brand Strategy
Outdoor photo of Julius Roberge, Senior Partner, Brand Strategy at LippincottOutdoor photo of Julius Roberge, Senior Partner, Brand Strategy at Lippincott

Julius brings 22 years of experience in brand strategy to Lippincott.

With a passion for exploring and discovery, Julius helps brands reinvent themselves and breathe new meaning into their story.

Where do you find your inspiration / source of creativity?

Unexpected anything. Magazines I’d never typically pick up. Music I don't typically listen to. Science fiction. Foreign languages.

What’s one of your favorite books?

I’ve always loved the political significance, fantasy and pop-culture influence of ‘The Master and Margarita’ by Mikhail Bulgakov.

I invent and reinvent brands through a never-ending exploratory of inspirations and provocations.

What’s your favorite thing about the place you call home?

The smell of sea salt and the sound of seagulls in Portland Harbor, Maine.

What does being a Lippincott’er mean to you?

Loving to explore and evolve, and helping others do the same.

  • Education

    Georgetown University - Bachelor of Science in Languages and Linguistics

  • Work Experience

    Executive Director, Clear M&C Saatchi
    Associate Partner, VSA Partners

  • Connect

    LinkedIn

Insights

  • Sense Perspective

    Reinvent or Reinforce?

    The go-big-or-go-home reality of naming a modern offering

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Outdoor photo of Matt Goodier, Finance Director at Lippincott

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