James Atkins | Senior Design Director, Design| Lippincott

For the past six years, James has helped build and strengthen brands through design.

With a passion for film and screenwriting, James marries his love of storytelling with design to develop strategic solutions for clients.

For you, what makes Lippincott a special place to work?: Our work is interdisciplinary by nature because of the scope of the projects, so I really enjoy the variety of things I get to do.
If you weren’t in this profession, what would you be?: I'd be a director, screenwriter, or a novelist.

Everything we see is designed, and all of it, good or bad, has something to teach you.

What’s your favorite place you’ve traveled to?: Homer, Alaska. The smaller airports up there don't have security, which makes you feel like you've slipped back in time.
What did school actually teach you?: I think what I actually learned in school was to pay attention to the world around me. Not just from a visual standpoint, but also from a philosophical viewpoint. Everything we see is designed, and all of it, good or bad, has something to teach you.
Who would you change places with for a day?: Ben Brode, former Game Director on the Hearthstone team. It'd just be great to know how that guy thinks.