New York
Heather Stern
Chief Marketing Officer
With a fusion of creativity and business acumen, Heather serves as a trusted advisor to top clients across industries while acting as steward for Lippincott’s own brand.
From building Lippincott's integrated marketing team from the ground up and elevating its profile through innovative campaigns to leading the company’s global business development efforts, Heather wears a variety of critical hats at Lippincott. She has a passion for igniting brands, inspiring teams and driving growth.
- In your own words, what do you do at Lippincott?
I do for Lippincott what we do for our clients — build our brand, nurture our teams, shape our culture and help position our organization for future success.
- For you, what makes Lippincott a special place to work?
We have such a rich history and get to do amazing work for amazing clients. No matter where in the world you are, you are likely going to interact with one of the brands we created or one of the experiences we designed. But like any place, it’s all about the people. I’m continually impressed by how smart, strategic, creative and multi-talented our people are. They inspire me every day and push me to be better.
- Which projects have been the most meaningful to you and why?
When a group of designers, writers, strategists, illustrators, architects, marketers and technologists get around a table to solve a problem together, it’s magic. From the “Like Me” exhibition to bringing happiness (and puppies) to SXSW, to launching thought leadership that gets people thinking differently about an important issue, these are things that have helped us make a mark in the world and create experiences that are uniquely Lippincott.
Words can be empty promises. A strong brand goes beyond messaging to guide real actions, behaviors and ways of being.
- What gets you out of bed in the morning?
My two boys and my unanswered emails.
- Since you began your career, what’s changed the least about the industry?
No matter how much technology continues to change the game, we’re still a relationship business.
- What’s your happy place?
Dancing (preferably at a Strokes concert).
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Education
B.A. English, Northwestern University
Work Experience
VP Marketing North America, Kantar Millward Brown
Sr Conference Producer, Institute of International Research
Marketing and Communications Manager, Elias Arts
Editorial Assistant, Gail SheehyCareer Achievements
Co-Chair of AIGA Women Lead Initiative
Connect
LinkedIn
Insights
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Go-to Brands
Grounded in a global study of over 500 brands, Go-to Brands uncovers the key drivers for brand performance and resilience in disruptive times. Explore the new standard for building a winning brand.
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Customer of the Future
The disruption happening all around us, across industries and continents, has brought about questions that will fundamentally impact the future of business. In response, we’ve carried out an extensive study to explore and share a vivid picture of the change ahead. Join us on a journey into the future.
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Welcome to the Human Era
At the core of the Human Era is the realization that the search for trust extends to organizations and brands as well as to people. And as you'll see, those who hope to be successful must be willing to hold up their side of the bargain.
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