Frequently Asked Questions
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What is Lippincott?
Lippincott is a premier brand consultancy. The world’s biggest businesses call on us to tackle their most complex branding challenges. Known for our specialization with M&As, spinoffs, and brand launches, we’ve broadened our capabilities to span marketing and customer strategy, experience design and engineering.
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What makes Lippincott a leading brand consultancy?
Lippincott’s expert team of strategists, designers, analysts and technologists combine rigorous insights, unparalleled creativity, and bold innovation to build brands that drive lasting business value.
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How does Lippincott approach brand strategy?
As part of the Oliver Wyman Group, a preeminent global management consultancy, Lippincott is a top-tier brand strategy company that draws upon industry-leading strategic rigor and world-class design capabilities to deliver lasting impact for clients. We conduct thorough quantitative and qualitative research—including internal audits, competitive analyses and stakeholder interviews—to understand your business landscape and root our work in your purpose and objectives. Our strategists and design professionals work hand-in-hand to find novel, elegant solutions to the toughest challenges. We call that rigorous creativity.
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What types of corporate branding services does Lippincott offer?
Lippincott’s founders coined the concept of corporate identity in 1943, and we’ve been a full-service brand consultancy ever since. Lippincott can help you design, launch, refresh or reposition a business or consumer brand. Our capabilities include logo and identity systems, brand naming, brand loyalty strategy, innovation strategy, brand voice communications, customer experience design and content strategy.
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What industries do you typically serve?
As a global brand, marketing and experience consultancy, Lippincott’s clients span a wide range of sectors. We work with businesses in finance, healthcare, manufacturing and technology as well as in consumer products and services. We even partner with innovative startups and spinoffs. We tailor solutions for every business challenge and account for category nuances.
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How does Lippincott differ from other branding agencies?
Lippincott possesses the creative, strategic and technological capabilities to turn ideas and opportunities into reality. As part of the Oliver Wyman Group, we combine the best of a world-class management consultancy’s industry expertise with a globally celebrated design firm’s creative abilities and the engineering capabilities of a tech firm.
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Is Lippincott a design agency?
Absolutely. Design is central to Lippincott’s 80-year legacy. To this day, we continue to craft award-winning design assets. Lippincott’s numerous creative capabilities range from logo and identity systems to 360° customer experiences.
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Does Lippincott offer business branding services for startups and smaller companies?
Definitely. Beyond enterprise clients, Lippincott partners with emerging businesses and startups. We’ve delivered transformative work pro bono for various advocacy organizations and cultural institutions. Helping new ventures establish strong brand foundations and scalable strategies for growth is one of Lippincott’s strengths.
