Heading up our activities in Europe, Africa and the Middle East, Greg brings over 20 years of experience in accelerating business growth to Lippincott.
His core expertise is helping businesses unlock growth, from research-driven insights and opportunity sizing to new product innovation and business model transformation. A regular speaker at industry events, Greg’s impressive career has been marked with a number of award wins.
- When did you decide you wanted to be in this business? Why?
The day I chose to devote the rest of my career to this industry was when I saw a start-up whose strategy and brand we'd been working on come to life and become one of the leading players in the market. It just felt so rewarding!
- Which projects have been the most meaningful to you and why?
Any project where the client wants to co-create the answer and is happy to roll up their sleeves and get stuck in with us. It makes it so much more fun and more impactful.
- For you, what makes Lippincott a special place to work?
Lippincott is an incredibly smart yet humble and human business that has a track record of truly great ideas that have impact in market. Brilliant, fresh thinking that makes a difference.
- Do you have a mantra or a favorite quote?
Work smart, not hard. And 80/20 means 20% of the work to deliver 80% of the impact, not the other way around.
- What’s your favorite thing about the place you call home?
My bike — it sits in a place of pride in a cupboard at the centre of the house.
- What’s your happy place?
Blue sky, fresh powder, and I’m jumping off the lip of a cornice about to rip a beautiful line down the mountain... always brings a smile to my face. If only reality were as smooth.
Tuck School of Business (MBA)
Edinburgh University (MA in Economics & Politics)
French Lycee in London (Baccalaureat)
Partner at Prophet Brand Strategy, responsible for European business development, the financial services vertical and UK growth
4 Silver Transformation Awards, and 5 Gold Transformation Awards
Other Career Achievements
Regular speaker at Financial Services Forum events, INSEAD and London Business School