London
George Bigden
Partner, Brand Strategy
George specializes in helping large-scale organizations use brand as a catalyst to drive change within their businesses.
A designer turned brand strategist, George finds his inspiration cycling through the streets of London and seeing the ever-changing diversity of people and things flash by.
- When did you decide you wanted to be in this business?
I’ve long been fascinated in what makes people and companies tick — the inner source of inspiration and strength that drives people to do what they do. Seeing the galvanizing effect our work can have — when helping clients act out their ambitions — reaffirms my belief in what we do.
- Which projects have been the most meaningful to you?
Helping 15 separate country businesses unite as one international network to roll out a new parcel delivery experience for thousands of shoppers across Europe.
- Who has influenced you most in your career?
Some of the amazing clients I’ve worked with — seeing their drive and energy and steering some of the world’s largest businesses through times of change.
- If you weren’t in this profession, what would you be?
A producer of BBC wildlife films, helping to uncover the amazing peculiarities of the natural world.
- What’s your happy place?
Disappearing for two hours to watch an independent movie in one of London’s fabulous art house cinemas.
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Education
B.A. (Hons), Central St. Martins College of Art and Design
Work Experience
Creative Strategist, Corporate Edge
Account Director, Firedog Design
Project Leader, The Design LaboratoryConnect