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New York

Emma Cofer

Partner, Brand Strategy
Outdoor photo of Emma Cofer, Parnter in strategy at LippincottOutdoor photo of Emma Cofer, Parnter in strategy at Lippincott

With over a decade of branding experience including in-house at Google and Nestlé, Emma is a consultant at heart.

The best part of a project for her? Helping brands rediscover their magic.

For you, what makes Lippincott a special place to work?

You know that kid in your elementary-school class whose arm shot up if someone asked a question? At Lippincott, we were all that kid. Everyone at this company is so smart and so passionate. It's the best.

Being a Lippincott’er means ________?

Never thinking the deck is finished.

When did you decide you wanted to be in this business? Why?

Considering my two favorite things as a kid were reading baby-name books (for the names, of course) and having spirited debates, it was probably more fate than decision.

Where do you find your inspiration / source of creativity?

Words, always. From reading books, poems and articles to seeing great theater—I'm always devouring language.

What did school actually teach you?

To get a seat at the table.

What's your happy place?

The flight between LAX and JFK. Whenever I'm on one coast, I miss the other. And I do my best thinking on planes!

Who would you change places with for a day?

Dean Baquet at the Times. I wouldn't want that job for more than a day, but I'd love to see a newsroom in action.

  • Education

    B.A. Creative Writing and Philosophy, Vanderbilt University
    Postgraduate coursework in American English Linguistics, UMass Amherst

  • Work Experience

    Global Corporate Marketing Initiatives Lead, Nestlé
    Lead Brand Strategist, Platforms & Ecosystems, Google
    Associate Consultant, Verbal Identity, Interbrand New York
    Arts Manager, Poets House

  • Connect

    LinkedIn

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Outdoor photo of Tarek Sultani, Senior Partner, Strategy at Lippincott

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