With over a decade of branding experience including in-house at Google and Nestlé, Emma is a consultant at heart.
The best part of a project for her? Helping brands rediscover their magic.
- For you, what makes Lippincott a special place to work?
You know that kid in your elementary-school class whose arm shot up if someone asked a question? At Lippincott, we were all that kid. Everyone at this company is so smart and so passionate. It's the best.
- Being a Lippincott’er means ________?
Never thinking the deck is finished.
- When did you decide you wanted to be in this business? Why?
Considering my two favorite things as a kid were reading baby-name books (for the names, of course) and having spirited debates, it was probably more fate than decision.
- Where do you find your inspiration / source of creativity?
Words, always. From reading books, poems and articles to seeing great theater—I'm always devouring language.
- What did school actually teach you?
To get a seat at the table.
- What's your happy place?
The flight between LAX and JFK. Whenever I'm on one coast, I miss the other. And I do my best thinking on planes!
- Who would you change places with for a day?
Dean Baquet at the Times. I wouldn't want that job for more than a day, but I'd love to see a newsroom in action.
B.A. Creative Writing and Philosophy, Vanderbilt University
Postgraduate coursework in American English Linguistics, UMass Amherst
Global Corporate Marketing Initiatives Lead, Nestlé
Lead Brand Strategist, Platforms & Ecosystems, Google
Associate Consultant, Verbal Identity, Interbrand New York
Arts Manager, Poets House