Emma Cofer

With over a decade of branding experience including in-house at Google and Nestlé, Emma is a consultant at heart.

The best part of a project for her? Helping brands rediscover their magic.

For you, what makes Lippincott a special place to work?: You know that kid in your elementary-school class whose arm shot up if someone asked a question? At Lippincott, we were all that kid. Everyone at this company is so smart and so passionate. It's the best.
Being a Lippincott’er means ________?: Never thinking the deck is finished.
When did you decide you wanted to be in this business? Why?: Considering my two favorite things as a kid were reading baby-name books (for the names, of course) and having spirited debates, it was probably more fate than decision.
Where do you find your inspiration / source of creativity?: Words, always. From reading books, poems and articles to seeing great theater—I'm always devouring language.
What did school actually teach you?: To get a seat at the table.
What's your happy place?: The flight between LAX and JFK. Whenever I'm on one coast, I miss the other. And I do my best thinking on planes!
Who would you change places with for a day?: Dean Baquet at the Times. I wouldn't want that job for more than a day, but I'd love to see a newsroom in action.

Education

B.A. Creative Writing and Philosophy, Vanderbilt University
Postgraduate coursework in American English Linguistics, UMass Amherst
Work Experience

Global Corporate Marketing Initiatives Lead, Nestlé
Lead Brand Strategist, Platforms & Ecosystems, Google
Associate Consultant, Verbal Identity, Interbrand New York
Arts Manager, Poets House
Connect

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