Emma Cofer
Partner, Brand Strategy
Considering her two favorite things as a kid were reading baby-name books and having spirited debates, it’s no surprise that Emma has specialized in verbal strategy for almost 10 years.
Passionate about what the right words can do for brands — from finding the right brand name and taglines, to crafting their voice and experience — Emma’s made her story about helping companies tell theirs.
- Which projects have been the most meaningful to you?
I have two favorite kinds of projects, and they’re quite different. One: the new. Soup-to-nuts brand-building. New strategy, identity, experience? I’m in. Sign me up. I’ll work weekends. Two: the classic. Brands that do amazing work and need an injection of something we can provide to get their mojo back. Nothing excites me more than realizing *I'm* the excited one in an initial meeting. Let us help you (and your customers) love your brand again! There’s always magic to rediscover.
- Where do you find your inspiration / source of creativity?
Words, always. From reading books, poems and articles to seeing great theater, I’m always devouring language.
- What’s your happy place?
The flight between LAX and JFK. Whenever I’m in one city, I miss the other. And I do my best thinking on planes!
- Who would you change places with for a day?
Dean Baquet at the Times. I wouldn’t want that job for more than a day, but I’d love to see a newsroom in action.
- Being a Lippincott’er means:
Never thinking the deck is finished.
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Education
B.A. English (Creative Writing) and Philosophy, Vanderbilt University
Postgraduate coursework: American English Linguistics, University of Massachusetts Amherst -
Work Experience
Verbal Identity Specialist, Interbrand
Arts Manager, Poets House -
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People want to do business with people, not cold or faceless companies. Discover how to find your authentic brand voice in the Human Era.
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