Lippincott
  • Work
  • Insights
  • About
Lippincott
Lippincott
  • Work
  • Careers
  • Insights
  • People
  • About
  • Contact
  • Locations
  • News
  • Pro Bono Work
  • Ventures
  • 中文
  • 한국어

David Mayer

Senior Partner, Brand Strategy
Dave Mayer, LippincottDave Mayer, Lippincott

With over 20 years of consulting experience, David ultimately helps companies connect their authentic truth to what matters most to customers.

Leading strategists, designers, innovators and change agents, he delivers measurably improved business results

For you, what makes Lippincott a special place to work?

Fabulous people doing inspiring work.

What’s your favorite place you’ve traveled to?

A small village called Winster in the beautiful surrounds of the Lake District in the UK.

I balance IQ with EQ and recognize that the best of strategies need to be applied pragmatically within complex organizations.

What’s changed the least about the industry over the course of your career?

Great brands always have an authentic and uncompromising purpose for how they are moving the world forward.

Which projects have been the most meaningful to you and why?

In 2013 my daughter was diagnosed with a brain tumor. My family and I experienced first hand the exhausting battle to come out the other side while some around us haven't been so lucky. I found a chance to give back by helping refresh the identity and messaging for Bear Necessities, a pediatric cancer charity that helps kids rediscover their childhood while they discover a cure for cancer. With only four percent of government medical research funding dedicated to Childrens’ cancer care, the work of Bear Necessities and other charities is essential.

  • Education

    Cambridge University - M.A. and MPhil
    Kellogg School of Management at Northwestern - MBA

  • Career Achievements

    David is frequently published in key industry media such as CMO.com and the Economist Group

  • Connect

    LinkedIn

Insights

  • Sense Perspective

    Brand Aperture℠
  • Sense Perspective

    A Movement, Not Just a Message

    Spending a marketing dollar inside your organization can provide greater return on investment than one spent on media.

  • Shelves inside a grocery storeShelves inside a grocery store

    Article

    Q&A: David Mayer discusses the impact of COVID-19 on private label brands
  • Article

    Five trends the next generation of CMOs need to master

    The five trends every CMO should master to stay relevant

  • Indoor photo of a mallIndoor photo of a mall

    Article

    How conversational commerce will change the world of retail

Related News

  • David Mayer on how to retain employees during the ‘Great Resignation’

    World Economic Forum

  • Q&A: David Mayer discusses the impact of COVID-19 on private label brands

    Store Brands

  • David Mayer on what brands can do to stand out in the era of voice assistant shopping

    Harvard Business Review

  • David Mayer discusses the future of retail for direct-to-consumer brands

    Glossy

More people
Outdoor photo of Jenifer Lehker, Partner of Design at Lippincott

Jenifer Lehker

Partner, Design

Outdoor photo of Hannah Viviano, Director of Talent Acquisition at Lippincott

Hannah Viviano

Director, Talent Acquisition

Gardenia Willoughby

Partner, Experience Operations

  • Partner with us

    Get in touch
  • Join us

    Find your role
  • Subscribe

    By clicking submit, you are agreeing to our Terms of Use and Privacy Notice.

  • Follow

  • Careers
  • Contact
  • Locations
  • News & Awards
  • People
  • Pro Bono
  • 中文
  • 한국어
  • © 2023 Lippincott
  • Site Directory
  • Terms of Use
  • Privacy Notice
  • Cookie Notice