London
Cory Cruser
Partner, Innovation
Cory built a career out of advocating for customers, helping businesses focus on solving the problems that actually make people’s lives better.
He’s spent the last 15 years growing up in data insights and digital execution. That combination has focused him largely on creating experiences that blur the lines between digital and physical experiences, often resulting in never-been-done work. An armchair Buddhist who loves theatre and dance, Cory would be teaching literature to high schoolers if he weren’t a consultant.
- In your own words, what do you do at Lippincott?
I help businesses play leapfrog with their competition by inventing new ways to solve peoples’ problems.
- What is a little-known fact about Lippincott?
To 99% of the world, Lippincott means nothing. Yet with 99% probability we will impact their life in some way, every single day.
- What gets you out of bed in the morning?
A near-obsession with the client problem I am trying to solve — the harder, the more insurmountable, the better.
Fail better.
- What’s your favorite place you’ve traveled to?
Ethiopia changed me, Melbourne made me young again, but Kalispell, MT stole my soul.
- Who has influenced you most in your career?
My father — he taught me that keeping things simple and small is how you grow something meaningfully big.
- Who do you most want to meet? What would you say to them?
Franklin D. Roosevelt. “Teach me.”
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Education
M.B.A., University of Illinois at Urbana-Champaign
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Work Experience
Group Director, Razorfish
Rapid Design Visualisation Manager, EY/Capgemini -
Awards
NielsenNorman
All-state choir in high school -
Other Career Achievements
Surviving adolescence in a small Texas town
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Connect
Insights
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Jobs-Based Innovation
Jobs-based innovation replaces traditional models of backward-looking data correlation with deeper insights about why people do what they do. By understanding the jobs that people are struggling to perform, companies can systematically design better products, services and relationships to get them done.
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