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New York

Cole Nielsen

Senior Director, Experience Strategy

As Senior Director of Experience Strategy, Cole combines equal parts design and strategy to deliver world-class solutions for some of the best brands in the world.

Driven by a desire to instill meaning and impact into people's lives, he finds creative inspiration among the people, streets, and culture of Brooklyn.

In your own words, what do you do at Lippincott?

I try to make strategy bleed: I do everything I can to ensure that our work comes alive in the real world, and doesn't die in a deck. I try to infuse work with all the human emotions, real-world insights, viable creativity and actionable steps that beg ideas to become tangible.

What's your favorite thing about the place you call home?

In Brooklyn, I feel like I get to experience the vanguard of creative culture; there’s a certain energy in the air and the richness of humanity is all around. It’s not an easy place to live or raise a family, but I know that it’s shaped my life and the lives of my kids in ways no other place could.

What do you find most fulfilling about your work?

One of the great things about being a creative professional is that my work often gets to intersect with my passions: producing music, directing films, creating art and all things basketball. Every project I work on is exciting and engaging because they allow me to embrace different aspects of my occupational endeavors.

When did you decide you wanted to be in this business? Why?

Cliché as it may be, I always wanted to make things that could touch people’s lives in some meaningful way. I was straddling a dual major in college (and multiple minors and hobbies) for my first few years before realizing a career in design might be the solution; it was the combination of visuals and typography—art and story—that drew me in initially. Over the years, however, I realized collaborating with clients towards 'Some Future Good' has allowed me to embrace my initial objective in a powerful and multi-faceted manner.

What did school actually teach you?

How to work hard, take criticism in stride and obsessively revise until I get to a better place. That, and to never track letters out past 50.

  • Education

    B.F.A. Graphic Design, Brigham Young University
    B.A. English, Graphic Design, Brigham Young University

  • Work Experience

    Director of Design, SYLVAIN
    Creative/Strategy Consultant, Cole Nielsen Design

  • Connect

    LinkedIn

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