New York
Brian Rosenberg
Partner, Brand Strategy
Brian plays a critical role in Lippincott’s approach to bridging brand strategy with in-market execution.
When he's not shaping and activating brand transformation programs, he's spending time in one of his three happy places: the slopes, the links, or the ranch.
- In your own words, what do you do at Lippincott?
We help leaders make smart decisions about where to play, how to win and how to execute.
- Which projects have been the most meaningful to you and why?
The best part of what we do is create impact for our clients. We measure impact in all sorts of ways, but the true test is if a brand can lead the business to clarity, growth and new possibilities.
The best part of what we do? Creating impact for our clients.
- What is a little-known fact about Lippincott?
We do great work in collaboration with Oliver Wyman; the combination is magic.
- Do you have a mantra or a favorite quote?
"Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." -Steve Jobs
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Education
B.A. in Business Administration, University of Michigan Ross School of Business
Work Experience
Associate Partner at Prophet, Senior Project Manager at The New England Consulting Group
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