Senior Associate, Brand Voice
Throughout her 20+ year career, Betsy has taken on the role of playwright, director, UX writer, choreographer, blogger and even voiceover artist.
With a passion for diving into distinct, new worlds, Betsy penned an internationally produced musical, scripted professional wrestlers, and developed TV concepts for MTV, Disney Channel and Warner Horizon. She also helped define and apply brand voice to products at American Express, The Wall Street Journal, fuboTV, Pepperdine University and more.
- In your own words, what do you do at Lippincott?
I help brands communicate as distinctly, succinctly and meaningfully as possible who they are, what they offer and why that matters.
- For you, what makes Lippincott a special place to work?
I recently stumbled upon this Frank Zappa quote: "The computer can't tell you the emotional story. It can give you the exact mathematical design, but what's missing is the eyebrows." I think everyone at Lippincott is about the eyebrows. Everyone is invested in finding that extra layer that breathes life and emotion into products in a one-of-a-kind way.
Everyone [at Lippincott] is invested in finding that extra layer that breathes life and emotion into products in a one-of-a-kind way.
- What’s changed the most about the industry?
How we currently consume content has changed how we tell stories in every space: advertising, entertainment, news, public relations, politics…the list goes on. The fundamentals of storytelling don't necessarily change, but the pace and style are continually shifting.
- What’s your favorite place you’ve traveled to?
A while back, I found myself in Banff, Canada, on a work trip. I've been meaning to go back ever since. There's something about that place that felt really special. There’s also a lot of fondue.
- What gets you out of bed in the morning?
Coffee and a list. In that order.
Bachelor of Science in Journalism (with a Concentration in Advertising), University of Maryland
Writer/Producer for WWE TV
UX Writing/Brand Consultant for The Wall Street Journal, fuboTV, Pepperdine University and others
Published playwright and entertainment professional (multiple projects/networks)
Featured contributor to the Pepperdine Graziadio Business School Blog, published playwright for "The Great American Trailer Park Musical" (Broadway Licensing), and published in the book "101 Damnations: The Humorists' Tour of Personal Hells" (St. Martin's Press).