With a decade of design experience under her belt, Bethany has found her niche translating business strategies into immersive, inspiring and meaningful brands.
When she’s not pushing the boundaries of identity design, you can find her on one of her morning runs through Prospect Park — her ultimate happy place.
- For you, what makes Lippincott a special place to work?
The people! I’m constantly learning from and being inspired by everyone here.
- Which projects have been the most meaningful to you and why?
The rebrand of Lippincott was one of the hardest and most rewarding projects I’ve had the opportunity to work on. Turning our process inside out to design for ourselves was incredibly eye-opening.
You’ll see it better if you look upside down. — Tibor Kalman
- Being a Lippincott’er means:
Being up for any challenge. And being really excited about it.
- What gets you out of bed in the morning?
My cat Taco.
- If you weren’t in this profession, what would you be?
Before I decided on graphic design, I wanted to be an Astronaut, an Orthopedic Surgeon, a Mathematician, and a Fashion Designer (in that order). I think this job captures a bit of each of those, actually.
B.S. Visual Communication Design, The Ohio State University
Senior Designer, Mlicki
Designer, Base Art Co.
Designer, WD Partners
Over the last 70 years of design here at Lippincott, we’ve learned that the doing is just as important as the thinking. In this piece, we lay out the precepts and principles of the craft itself — the meticulous exercise of converting strategies to beautiful, simple and meaningful work.