Senior Partner, Brand Strategy
Allen is a leader in the Brand Strategy practice, helping businesses build new brands, reposition existing ones and enable future growth.
Spins aren’t just his favorite type of project, they’re also his preferred workout every morning. Before Lippincott, Allen was at Fidelity Investments where he managed strategic marketing programs for the asset manager.
- For you, what makes Lippincott a special place to work?
The people! I have never worked in an environment where I am surrounded by so many bright people with a broad range of skills and backgrounds.
- Which projects have been the most meaningful to you?
I love spin-offs — the projects are fast-paced and the work comes to life in a tangible way very quickly when a new company is launched.
- When did you decide you wanted to be in this business?
As soon as I discovered the discipline of brand strategy consulting, I knew it was the perfect fit for me — combining my right and left brain talents.
- Have you made any significant left turns in life?
I began my career as an architect ... then I went to business school and became a management consultant.
- What gets you out of bed in the morning?
Barry’s Bootcamp and Flywheel. I love working out and starting my day this way.
M.B.A., Tuck School of Business, Dartmouth
B.A. Architecture, B.S. Building Sciences, Rensselaer Polytechnic Institute
Director Strategic Marketing, Fidelity Investments
Associate, Oliver Wyman
From Spin-Off to Independent Success
When two companies part ways, brand bridges the gaps on both sides. Learn how to excite employees, energize leaders and accelerate the success of newly independent companies.
The Way to M&A Success
When used not just for marketing but as a touchstone for setting the integration agenda, brand can be the key to uniting stakeholders and accelerating success.