Partner, Brand Strategy
Alexandra's experience has spanned the globe. From meetings on game reserves in Botswana to cross-country skiing in the Laplands with clients, she often taps into her worldly experience when working with global brands.
- In your own words, what do you do at Lippincott?
I work with brilliant minds to tackle brand challenges of all shapes and sizes and devise really fun and cool solutions with our clients.
- What gets you out of bed in the morning?
Coffee. The caffeinated kind.
- If you weren't in this profession, what would you be?
I’d likely be a chef; there was a brief moment in college when I was ready to drop out and go to culinary school. Cooking is how I unwind, and I love pretending I’m on Chopped when I’m at home—making up new recipes from whatever is in my fridge at that moment.
- What's your favorite thing about the place you call home?
Now that I’m based in Denver, I have swapped skyscrapers for mountains as my reference point for getting around. I am still awestruck by the mountain views and love being able to easily pop out for hikes on weekends. It’s a great way to clear my mind and come up with new ideas.
- Do you have a mantra or a favorite quote?
It’s probably a tie between two quotes I have learned from my niece and my friend’s kid (both around the age of 4): “You get what you get, so don‘t get upset.” And, “Inch by inch is a cinch. Mile by mile is a trial.” Both are great reminders to take life in stride—and keep the world in perspective.
- What did school actually teach you?
In the school of true crime: take good notes—whether solving murders or convos with clients, family or renovation contractors—good documentation is the key to success.
B.A. Economics and Spanish, The University of North Carolina at Chapel Hill
Engagement manager, Vivaldi Partners Group
Global director of research and advisory services, The Corporate Executive Board (now part of Gartner)