Alex helps companies grow by building brands that stay relevant, even through transformative and disruptive times.
Alex’s work has spanned across a wide range of B2C and B2B industries, with expertise in a range of brand strategy engagements including brand positioning, messaging, architecture, brand portfolio strategy and employee engagement.
- For you, what makes Lippincott a special place to work?
The incredibly rich history and the people.
- In your own words, what do you do at Lippincott?
I help companies grow through building brands that stay relevant, even through transformative times.
- Being a Lippincott’er means ________?
Always being curious, smart, engaging and fun!
- What's your happy place?
In the mountains. I enjoy both road biking and skiing equally, so either activity puts me in a great state of mind.
- What is your favorite art movement? Why?
Minimalism—there is something very elegant about stripping things down and exploring only their essential elements.
- What did school actually teach you?
B.A. Economics and Earth Sciences, Dartmouth College
M.B.A. Tuck School of Business, Dartmouth College
Engagement Manager, Vivaldi Group