Lippincott
  • Work
  • Insights
  • About
Lippincott
Lippincott
  • Work
  • Careers
  • Insights
  • People
  • About
  • Contact
  • Locations
  • News
  • Pro Bono Work
  • Ventures
  • 中文
  • 한국어
London

Alex Paine

Partner, Brand Strategy
Outdoor photo of Alex Paine, Senior Associate at LippincottOutdoor photo of Alex Paine, Senior Associate at Lippincott

As a Partner in Brand Strategy, Alex spends his days building brands and innovations that make customers' lives a little better. Especially when it comes to sustainability.

To him, guiding brands and their customers through that journey is one of the most rewarding parts of his job.

For you, what makes Lippincott a special place to work?

Lippincott'ers are obsessed with understanding how people think. I've never known a group of people so fascinated by the irrationality of human decision making.

What is a little-known fact about Lippincott?

As part of Oliver Wyman, we are on the cutting edge of sustainability consulting. Everyday, I get to help companies use brand and innovation to capture value from sustainability leadership.

I've never known a group of people so fascinated by the irrationality of human decision making.

Which projects have been the most meaningful to you and why?

We helped Nucor, a steel producer, design and launch the world's first Net-Zero steel at scale. Before launch, they had already sold out for the next year. That was quite a cool moment.

What gets you out of bed in the morning?

Tea! Every experience in life is made better by a hot mug of tea.

What's changed the most about the industry?

Within five years, sustainability has gone from a niche topic we were championing, to the primary concern for most of our clients. Companies have realized that not only do they need to act, but that they need to take their customers with them. Guiding them through this journey is one of the most exciting and rewarding things I have done.

  • Education

    Oxford, Philosophy, Politics and Economics

  • Work Experience

    Engagement Manager at Prophet Brand Strategy

  • Connect

    LinkedIn

More people

Lee Coomber

Senior Partner, Creative Director EMEA

Outdoor photo of Bogdan Geana, Partner of Design at Lippincott

Bogdan Geana

Partner, Design

Outdoor photo of Daniel Johnston, Partner of Design at Lippincott

Daniel Johnston

Partner, Design

  • Partner with us

    Get in touch
  • Join us

    Find your role
  • Subscribe

    By clicking submit, you are agreeing to our Terms of Use and Privacy Notice.

  • Follow

  • Careers
  • Contact
  • Locations
  • News & Awards
  • People
  • Pro Bono
  • 中文
  • 한국어
  • © 2023 Lippincott
  • Site Directory
  • Terms of Use
  • Privacy Notice
  • Cookie Notice