Solutions
The world is turning to fewer, stronger brands that provide real meaning for their audiences. At Lippincott, we call these Go-to Brands. Regardless of where you’re starting from, we’d love to help you get there.
From start-ups to start-overs, and everything in between
With brand expertise in almost every sector imaginable, Lippincott helps clients solve their most difficult brand challenges.
Our Solutions
Build and Revitalize Brands
Lippincott builds brands to emotionally connect and remain relevant in shifting markets. Whether you’re launching, merging, acquiring, refreshing, or spinning off a brand, Lippincott can help through the power of insightful strategy and unparalleled design.
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Unlock growth opportunities
We’re experts at expanding and uncovering new audiences and markets. Lippincott can help bring new products to market and applies purpose-rooted innovation to help you grow your brand’s reach.
Reimagine experiences
Lippincott approaches experiences as vital tools for bringing your brand to life through customer interactions. We know when and how to turn innovative concepts into engaging, transformative, technological experiences.
Drive marketing strategies
At today’s pace of change, achieving growth requires marketers to stay ahead of the curve. Lippincott brings a range of dynamic approaches—including brand measurement, valuation and loyalty strategy, demand generation, sales enablement and more—to set you up to maximize your effectiveness.
Create customer engagement
Lippincott excels at creating holistic brand experience systems for customers. A brand that authentically inhabits a customer-centric system can generate even greater commercially impactful results.
Inspire & empower employees
Lippincott knows that purposeful brands motivate employees. We are experts at internal brand activation, inspiring the organizational and cultural changes that accelerate adoption and business growth.
Perspective
Go-to Brands
Grounded in a global study of over 500 brands, Go-to Brands uncovers the key drivers for brand performance and resilience in disruptive times. Explore the new standard for building a winning brand.
Perspective
Brand Aperture
If Go-to Brands work differently and are created and managed differently, then we’ve got to change how we measure them, too. That’s why we created Brand Aperture® — a suite of intuitive tools specifically tailored to the task of building and sustaining Go-to Brands.
We’re flattered.
See how we’re transforming industries and being recognized.
