With a career spent founding and leading disruptive digital-first agencies, Ajello will spearhead how the firm works with brands on the next horizon of digital to drive true transformation.
NEW YORK (October 6, 2021) – Lippincott, a global creative consultancy, announced today that Tom Ajello has joined the firm as Senior Partner and digital team leader, based in its New York office.
For Lippincott’s clients, Ajello will champion the idea that digital isn’t an emerging technology, department, or role. It’s a way of thinking, doing business and engaging in culture—embedded throughout the experience and owned by every employee and brand ambassador, from intern to CMO.
“When it comes to brand and innovation, we need to be fast culture experts. We need to be growth hackers. We can’t only be expressive with digital tools; we need to be students of the new model for building brands.” Ajello said.
Ajello continued: “I was attracted to Lippincott because it isn’t just a company helping clients embrace transformation – it’s undergoing transformation itself. Lippincott’s Go-to Brands model is rooted in what’s next and how brands can grow and stay relevant. After over 75 years, they understand the importance of uniting people, processes and products to help brands do just that.”
Ajello has over 20 years of experience at the intersection of brands and culture, with expertise across digital strategy, product design, creative concept development and more. Most recently, he was Chief Creative & Digital Officer at Vivaldi, which he joined after co-founding Makeable. Prior to that, he helped build POKE, which became one of the most WEBBY-awarded agencies in the world during his tenure.
Past projects include the critically acclaimed “I Went to MoMA and…” experience, digital experience strategy for Togo / Thor Industries, AI mechanics for Viacom / Nickelodeon the creation and launch of Bud Light Seltzer, as well as rebranding Current Bank. He has been an advisor to start-ups and a regular presenter on using culture and creativity to drive impact. CES and MoMA have featured his work, and Creativity Magazine has added his name to their prestigious top 30 Under 30 list.
Rick Wise, CEO, said: “Tom has spent most of his career at disruptive creative agencies blending the needs of strategy, digital and the customer in parallel. We’re thrilled he has joined Lippincott, not only to bring best-in-class digital thinking to our work, but to drive continuous innovation across the brand experiences we design for clients.”
For more information on Lippincott, please visit www.lippincott.com.
Lippincott is a global creative consultancy. We have a passion for solving our clients’ toughest challenges with a proven combination of strategic rigor and design excellence. A pioneer since 1943, we have shaped some of the world’s most iconic brands and experiences. To help our clients grow, we focus on six primary areas: brand, innovation, design, experience, marketing and activation. From Coca-Cola to Samsung and Starbucks to Delta, our work drives growth and adds meaning to customers’ lives. As the brand and innovation experts of Oliver Wyman, we integrate deep industry, risk and operational expertise to deliver end-to-end solutions. Together, we create new possibilities for our clients to thrive in the future.