Making sense of the changing world

Solving the Puzzle of Complex Brand Portfolios

Can Brand Be Measured?

Creating the Preeminent Global Brand

How Brand Identity Management Contributes to Growth

The New Corporate Ambassadors in the Marketplace

Today’s Decisions, Tomorrow’s Image

What Makes a Brand’s Image Valuable?

Corporate Identity as a Marketing Tool

The Globalization of American Industry

The Restructuring of Corporate America

Takeovers: Are They Restructuring Corporate America?

Communicating in an Environment of Change

The Corporate Name: To Change or Not to Change

Being One of One: Standing Out from the Crowd

Communications Productivity

Why Don’t People See Your Company for the Way It Is?

The Pursuit of Excellence in the Emerging Marketplace

Banking’s Other Asset

A Tough New Audience for Corporate Communications

Retail Power

Corporate Name Selection

Multi-disciplined Marketing

Corporate Identity Programs and the Defense Against Tender Offers

The New NBC

Environmental Marketing Design: The New Discipline for Heating Up Sales

Closing the Image Gap

Communicating Credibility to Financial Institutions

The New Shape of Financial Services

Lifting the Fog From Multinational Marketing

Advertising: In the Eye of a Hurricane

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