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Is it time to update your brand’s logo?

by Brendán Murphy & Rodney Abbot

Lippincott Icons — 75 years in the making

by Anna Maltabarow

How brands can use research to hone a design or logo

by Brendán Murphy & Rodney Abbot

What we see when we see Google design

by Connie Birdsall

The Starbucks logo has a secret you’ve never noticed

Hidden assets can increase relevance and fuel growth

by Brendán Murphy & Aerie Em

AIGA Women Lead’s interview with Heather Stern

The EQ of branding

Sense Perspective

Let’s Talk

Why design-led companies do better in business

by Lee Coomber

Design illustration

Sense Perspective

Design Doing

Branding once meant logos. Today, it means A.I.

Move over product design, UX is the future

by Rick Wise

Brand voice in the on-demand age

by Brendán Murphy & Emma Cofer

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Getting the most out of design thinking

by Rick Wise

How great, simple design makes you bond with a brand

by Lee Coomber

What makes the best logos so good

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Why design is becoming more important to business than ever before

by Connie Birdsall

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How branding and visual language has to adapt in a digital age

by Lee Coomber

The new age of identity design

by Connie Birdsall

More than meets the eye: The changing role of color in branding

by Brendán Murphy

The fonts that will make your brand trustworthy

Photography by Jenna Bascom

Gender equality? Not in business branding

A plea for women in design leadership

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