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Article

Stronger brand messaging, stronger patient trust

by Rose Baki, Roxanne Taylor, and Howard Lapsley

Sense Perspective

Finding Your Brand Voice

Article

Is it time to update your brand’s logo?

by Brendán Murphy & Rodney Abbot

Article

Lippincott Icons — 75 years in the making

Article

How brands can use research to hone a design or logo

by Brendán Murphy & Rodney Abbot

Article

What we see when we see Google design

by Connie Birdsall

Article

The Starbucks logo has a secret you’ve never noticed

Article

Hidden assets can increase relevance and fuel growth

by Brendán Murphy & Aerie Em

Article

AIGA Women Lead’s interview with Heather Stern

Article

The EQ of branding

Sense Perspective

Let’s Talk

Article

Why design-led companies do better in business

by Lee Coomber

Design illustration

Sense Perspective

Design Doing

Article

Branding once meant logos. Today, it means A.I.

Article

Move over product design, UX is the future

by Rick Wise

Article

Brand voice in the on-demand age

by Brendán Murphy

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Article

Getting the most out of design thinking

by Rick Wise

Article

How great, simple design makes you bond with a brand

by Lee Coomber

Article

What makes the best logos so good

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Article

Why design is becoming more important to business than ever before

by Connie Birdsall

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Article

How branding and visual language has to adapt in a digital age

by Lee Coomber

Article

The new age of identity design

by Connie Birdsall

Article

More than meets the eye: The changing role of color in branding

by Brendán Murphy

Article

The fonts that will make your brand trustworthy