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Design (38)
Article

12 brand trends to watch in 2023

Article

How an experience designer unlocked years of creative frustration with AI art

by Cory Cruser
Article

Campbell’s Soup & the Art of Subversion​

Article

Lessons we learned rebranding NYC Pride

by Brendán Murphy
Icons in the Making Podcast
Article

A podcast that goes inside the brands shaping our world

Article

Fostering innovation
in a hybrid work environment

by Rick Wise
Article

The trends that will dominate 2022

Article

How to successfully fill the shoes of a larger-than-life founder

by Brendán Murphy
logo design process
Article

Is it time for your brand system to evolve?

by Brendán Murphy & Rodney Abbot
A person skydiving over mountains
Article

How the pandemic provides unique opportunities for new leadership in travel

by David Mayer
Article

The power of physical experiences to connect with customers

by Fabian Diaz & Clemens Schrenk
Article

Stronger brand messaging, stronger patient trust

by Rose Baki, Roxanne Taylor, and Howard Lapsley
Sense Perspective

Finding Your Brand Voice

Article

Lippincott Icons — 75 years in the making

Senior Partner Rodney Abbot's sketch book showing early drafts of the Southwest Airlines Heart logo
Article

How brands can use research to hone a design or logo

by Brendán Murphy & Rodney Abbot
Design process behind the Google Pixel 2016 with pieces of phones laid on the table
Article

What we see when we see Google design

by Connie Birdsall
Article

The Starbucks logo has a secret you’ve never noticed

Article

Hidden assets can increase relevance and fuel growth

by Brendán Murphy & Aerie Em
Outdoor photo of Heather Stern, CMO of Lippincott
Article

AIGA Women Lead’s interview with Heather Stern

Article

The EQ of branding

Sense Perspective

Let’s Talk

Article

Why design-led companies do better in business

by Lee Coomber
Sense Perspective

Design Doing

Article

Branding once meant logos. Today, it means A.I.

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