Work
Insights
About

Work
Careers
Insights
People
About
Contact

Locations
News
Awards
Pro Bono Work

中文
한국어

Insights

Filter Insights

I want to...
Offerings
Types

See the future
Build tomorrow’s best brands
Understand the power of design
Drive marketing performance
Measure brand value
Maximize a merger or acquisition
Drive B2B growth
Learn more about Lippincott
Design experiences that matter
Decode customer behavior
Define my innovation and growth agenda

Experience
Design
Brand
Innovation

Sense Perspectives
Articles
Sense Magazines

Is it time to update your brand’s logo?

by Brendán Murphy & Rodney Abbot

Lippincott Icons — 75 years in the making

How brands can use research to hone a design or logo

by Brendán Murphy & Rodney Abbot

What we see when we see Google design

by Connie Birdsall

The Starbucks logo has a secret you’ve never noticed

Hidden assets can increase relevance and fuel growth

by Brendán Murphy & Aerie Em

AIGA Women Lead’s interview with Heather Stern

The EQ of branding

Sense Perspective

Let’s Talk

Why design-led companies do better in business

by Lee Coomber

Design illustration

Sense Perspective

Design Doing

Branding once meant logos. Today, it means A.I.

Move over product design, UX is the future

by Rick Wise

Brand voice in the on-demand age

by Brendán Murphy

Processed with VSCO with c2 preset

Getting the most out of design thinking

by Rick Wise

How great, simple design makes you bond with a brand

by Lee Coomber

What makes the best logos so good

Processed with VSCO with f3 preset

Why design is becoming more important to business than ever before

by Connie Birdsall

Processed with VSCO with c2 preset

How branding and visual language has to adapt in a digital age

by Lee Coomber

The new age of identity design

by Connie Birdsall

More than meets the eye: The changing role of color in branding

by Brendán Murphy

The fonts that will make your brand trustworthy

Photography by Jenna Bascom

Gender equality? Not in business branding

A plea for women in design leadership

Partner with us
Get in touch
Join us
Find your role
Subscribe

Enter email address
By clicking submit, you are agreeing to our Privacy Policy.
Follow

Careers
Contact
Locations
News & Awards
People
Pro Bono

中文
한국어

© 2019 Lippincott
Privacy Policy
Terms
Cookie Policy

This site uses cookies to make sure you have the best experience. Learn more about our Cookie Policy here.