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Brand (112)
September 15, 2016 : Dr. Melissa L. Pilewskie, MD, FACS at Memorial Sloan Kettering Cancer Center's BAIC in Manhattan on Thursday morning. 
// PHOTO BY www.KARSTENMORAN.com **THIS IMAGE MAY HAVE BEEN STAGED OR DIGITALLY MANIO
Article

Stronger Brand Messaging, Stronger Patient Trust

by Rose Baki, Roxanne Taylor, and Howard Lapsley
Sense Perspective

Finding Your Brand Voice

Sense Perspective

Brand Aperture™

Article

Q&A: David Mayer discusses the impact of COVID-19 on private label brands

by David Mayer
Corporate Buildings
Article

For wealth asset managers, brand can be a source of resilience

by Michael D’Esopo & David Mayer
Supporting your customers through the coronavirus crisis image
Article

Supporting your customers through the coronavirus crisis

by Simon Glynn & Rick Wise
COVID city
Article

How can financial service brands support customers in the crisis?

by Brendán Murphy
Zoom COVID
Article

The world’s changed, have you?

by David Mayer
Sense Perspective

Go-to Brands

COVID Brands
Article

Brand as a beacon in a time of uncertainty

by Simon Glynn & David Mayer
Article

Shouldn’t entertainment brand names be… entertaining?

by Jake Hancock
Article

Four keys to onboarding excellence

by Dan Clay
Article

As customers begin to shop through voice assistants, what can brands do to stand out?

by David Mayer & Nick Harrison
Harnessing the power of your B2B2C brand
Article

Find your power as a B2B2C brand

by Liz Greene & Vincent Parisse
Article

The rise of clickbait brands

by David Stein & Dan Clay
Article

Brexit and the EU’s branding problem

by Lee Coomber
Article

How conversational commerce will change the world of retail

by David Mayer
Sense Perspective

Reinvent or Reinforce?

Article

64 percent of customers expect brands to take positions on issues. What are the risks?

by Brendán Murphy
Article

Consumers are sick of feeling overlooked by man-made, female-targeted products

by Lizzie Harris
Article

A leader’s handbook to brand-led M&A success

Article

The innovation of ‘huh?’

by Taddy Hall
Article

Lippincott Icons — 75 years in the making

Article

The power of purpose when things go wrong

by Brendán Murphy
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