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Sense Perspective

Brand Aperture™

Article

Q&A: David Mayer discusses the impact of COVID-19 on private label brands

by David Mayer

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For wealth asset managers, brand can be a source of resilience

by Michael D’Esopo & David Mayer

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Supporting your customers through the coronavirus crisis

by Simon Glynn & Rick Wise

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How can financial service brands support customers in the crisis?

by Brendán Murphy

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The world’s changed, have you?

by David Mayer

Sense Perspective

Go-to Brands

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Brand as a beacon in a time of uncertainty

by Simon Glynn & David Mayer

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Shouldn’t entertainment brand names be… entertaining?

by Jake Hancock

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Four keys to onboarding excellence

by Dan Clay

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As customers begin to shop through voice assistants, what can brands do to stand out?

by David Mayer & Nick Harrison

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Find your power as a B2B2C brand

by Liz Greene & Vincent Parisse

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The rise of clickbait brands

by David Stein & Dan Clay

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Brexit and the EU’s branding problem

by Lee Coomber

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How conversational commerce will change the world of retail

by David Mayer

Sense Perspective

Reinvent or Reinforce?

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64 percent of customers expect brands to take positions on issues. What are the risks?

by Brendán Murphy

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Consumers are sick of feeling overlooked by man-made, female-targeted products

by Lizzie Harris

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A leader’s handbook to brand-led M&A success

Article

The innovation of ‘huh?’

by Taddy Hall

Article

Lippincott Icons — 75 years in the making

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The power of purpose when things go wrong

by Brendán Murphy

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Why we need an updated definition of diversity

by Rose Baki

Article

The Starbucks logo has a secret you’ve never noticed