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Reinvent or Reinforce?

A leader’s handbook to brand-led M&A success

by Vincent Parisse

The innovation of ‘huh?’

by Taddy Hall

Lippincott Icons — 75 years in the making

The power of purpose when things go wrong

by Brendán Murphy

Why we need an updated definition of diversity

by Rose Baki

The Starbucks logo has a secret you’ve never noticed

What can The Beatles teach you about destroying business silos?

Why tomorrow’s customers won’t shop at today’s retailers

by Dan Clay

Hidden assets can increase relevance and fuel growth

by Brendán Murphy & Aerie Em

A day in the life of a brand naming consultant

Why humanizing your brand with a first name will resonate with customers

by Jake Hancock

The politics of brand and the demands of purpose

by Simon Glynn & Brendán Murphy

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Brand Like a Challenger

Evolution of brand

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The Way to M&A Success

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Don’t disconnect from the ‘delocated’ customer of the future

by Dan Clay

The EQ of branding

Linking your marketing technology with your brand strategy

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From Spin-Off to Independent Success

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B2B Brands in the Human Era

Five trends the next generation of CMOs need to master

by David Mayer & John Marshall

The Uberization of the banking industry

by Ian Wood

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