Stepping into the metaverse with Gucci

Stepping into the metaverse wi

Stepping into the metaverse with Gucci

With

Play 'Icons in the making'
Stepping into the metaverse with Gucci

Despite its 100-year legacy, Gucci has managed to stay iconic while constantly evolving. At the helm is Robert Triefus, who has been instrumental in the brand’s exploration of the digital landscape. As the newly appointed CEO of Gucci Vault and Metaverse Ventures, Robert discusses Gucci’s brand strategy for empowering self-expression, the yin and yang of business and creativity, and more.

Gucci Town title card in Roblox
Gucci Twins Runway show
Gucci branded store in Roblox Metaverse

“Oftentimes individuals may feel more free to express themselves in the digital world than they do in the physical world.”

Robert Triefus
Gucci