Icons in the Making

A podcast that goes inside the brands shaping our world

Icons in the Making is an award-winning podcast hosted by Lippincott’s Chief Marketing Officer, Heather Stern. In each episode, you’ll hear from the leaders and change agents at today’s most innovative, purpose-driven, and disruptive brands. Tune in every other week for honest and insightful conversations on the brands shaping our world and the people behind them.

Season 2 drops on November 16 on Spotify, Apple, YouTube, Google, iHeart and Stitcher.

Season 2
Season 1
Episode 1

Creating game-changing conversations with Google

Adrienne Lofton is no stranger to breakthrough storytelling. Armed with accolades including Adweek's Brand Genius Award, Nike's former VP, Head of North America Marketing is now shaking things up at Google as Vice President, Global Consumer Marketing. In a candid and powerful conversation, Adrienne unpacks the critical importance of culturally connected content, building a team from the ground up in a tech giant, why she believes companies need a soul, and more.

Creating game-changing conversations with Google

Nov 10, 2022 | s2 — E1
Google's Adrienne Lofton
Episode 2

Taking the cannabis industry to new highs with Houseplant​

In the saturated world of cannabis brands, Houseplant is in a league of its own. Co-founded by Seth Rogen, this cannabis and lifestyle company has set a new bar by offering design-minded products delivered through an elevated customer experience. In this frank and fun conversation, Chief Consumer Officer Melissa Greenberg talks about Houseplant’s core customer (from the curious to the connoisseur), its commitment to social impact, and why it’s unlike any other celebrity-backed brand out there.​

Taking the cannabis industry to new highs with Houseplant​

Nov 28, 2022 | s2 — E2
Episode 3

Stepping into the metaverse with Gucci

Despite its 100-year legacy, Gucci has managed to stay iconic while constantly evolving. At the helm is Robert Triefus, who has been instrumental in the brand’s exploration of the digital landscape. As the newly appointed CEO of Gucci Vault and Metaverse Ventures, Robert discusses Gucci’s brand strategy for empowering self-expression, the yin and yang of business and creativity, and more.

Stepping into the metaverse with Gucci

Nov 15, 2022 | s2 — E3
Gucci's Robert Triefus
Episode 4

Mastering global brand building with Nestlé

Aude Gandon is a true global marketer. As Nestlé’s first-ever Global Chief Marketing Officer, she oversees the company’s vast portfolio of 2,000 brands across 186 countries. In this episode, Aude shares why marketing and digital teams must work together, how she led the charge on the company’s 2050 sustainability roadmap, the importance of brand fundamentals, and how she’s using her platform to build a more equitable future.​

Mastering global brand building with Nestlé

Dec 19, 2022 | s2 — E4
Episode 5

Shaping the future of AR with Snap

Even before Kenny Mitchell became Snap Inc.’s first-ever chief marketing officer, he had a deep understanding of the platform and the value it delivers. In this fun and unfiltered conversation, Kenny shares how Snapchat is leveraging AR to enhance community engagement; the unique way brands are using the platform to tell their stories; lessons learned from his dynamic career at powerhouses such as McDonald’s, Gatorade, NASCAR; and more.​

Shaping the future of AR with Snap

Jan 09, 2023 | s2 — E5
Episode 6

Thinking outside the box with Domino’s

How did Domino's transform itself from a pizza place to a digital disruptor? In this episode, we sit down with the woman instrumental in the brand's pursuit of the unexpected: Kate Trumbull, SVP of Brand and Product Innovation at Domino's. From benchmarking outside of their category, to infusing innovation in everything that they do, to their selective approach to partnerships, Kate shares the brand's recipe for success.​

Thinking outside the box with Domino’s

Jan 09, 2023 | s2 — E6
Episode 7

Reimagining the travel experience with Delta

In the travel industry, a connected customer experience is the holy grail. No one knows this better than Molly Battin, Delta’s former SVP of Global Brand Marketing. In this episode, Molly shares how connection is infused in everything that the brand does—from customer personalization to department structure, how the airline built back stronger than ever post-COVID, and why a winning brand experience starts with the employee. ​

Reimagining the travel experience with Delta

Jan 09, 2023 | s2 — E7
Episode 8

Bridging the design and engineering divide with Netflix

What it's like to work for the crown jewel of the streaming world? For Fonz Morris, Netflix's Lead Product Designer, Global Conversion, it's the confluence of everything he's passionate about: Design. Engineering. Finding out what makes customers tick (and click). In this episode, we sit down with Fonz to discuss his career, the Netflix culture and approach to streaming competition, harnessing the power of your own voice, and more.

Bridging the design and engineering divide with Netflix

Jan 25, 2023 | s2 — E8
Netflix's Fonz Morris on Icons in the Making Podcast

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Meet our host

As Chief Marketing Officer and Director of Business Development at Lippincott, Heather ignites brands, develops winning client partnerships and inspires teams to drive growth. A cultivator of industry trends, she spearheaded the firm’s award-winning thought leadership campaign, "The Customer of the Future," as well as the original exhibition, "Like me: our bond with brands," appearing at the London Design Museum and One World Trade Center in New York. She’s a natural connector, a passionate advocate of women’s leadership, an avid music lover and a proud mom of two boys.

GET TO KNOW HEATHER