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Icons in the Making

A podcast that goes inside the brands shaping our world

Icons in the Making is an award-winning podcast hosted by Lippincott’s Chief Marketing Officer, Heather Stern. In each episode, you’ll hear from the leaders and change agents at today’s most innovative, purpose-driven, and disruptive brands. Tune in every other week for honest and insightful conversations on the brands shaping our world and the people behind them.

Season 2 drops on November 16 on Spotify, Apple, YouTube, Google, iHeart and Stitcher.


Season 2
Season 1
Episode 1

Creating game-changing conversations with Google

Adrienne Lofton is no stranger to breakthrough storytelling. Armed with accolades including Adweek's Brand Genius Award, Nike's former VP, Head of North America Marketing is now shaking things up at Google as Vice President, Global Consumer Marketing. In a candid and powerful conversation, Adrienne unpacks the critical importance of culturally connected content, building a team from the ground up in a tech giant, why she believes companies need a soul, and more.

Creating game-changing conversations with Google

Nov 10, 2022 | s2 — E1
Google's Adrienne Lofton
Episode 2

Taking the cannabis industry to new highs with Houseplant​

In the saturated world of cannabis brands, Houseplant is in a league of its own. Co-founded by Seth Rogen, this cannabis and lifestyle company has set a new bar by offering design-minded products delivered through an elevated customer experience. In this frank and fun conversation, Chief Consumer Officer Melissa Greenberg talks about Houseplant’s core customer (from the curious to the connoisseur), its commitment to social impact, and why it’s unlike any other celebrity-backed brand out there.​

Taking the cannabis industry to new highs with Houseplant​

Nov 28, 2022 | s2 — E2
Episode 3

Stepping into the metaverse with Gucci

Despite its 100-year legacy, Gucci has managed to stay iconic while constantly evolving. At the helm is Robert Triefus, who has been instrumental in the brand’s exploration of the digital landscape. As the newly appointed CEO of Gucci Vault and Metaverse Ventures, Robert discusses Gucci’s brand strategy for empowering self-expression, the yin and yang of business and creativity, and more.

Stepping into the metaverse with Gucci

Nov 15, 2022 | s2 — E3
Gucci's Robert Triefus
Episode 4

Mastering global brand building with Nestlé

Aude Gandon is a true global marketer. As Nestlé’s first-ever Global Chief Marketing Officer, she oversees the company’s vast portfolio of 2,000 brands across 186 countries. In this episode, Aude shares why marketing and digital teams must work together, how she led the charge on the company’s 2050 sustainability roadmap, the importance of brand fundamentals, and how she’s using her platform to build a more equitable future.​

Mastering global brand building with Nestlé

Dec 19, 2022 | s2 — E4
Episode 5

Shaping the future of AR with Snap

Even before Kenny Mitchell became Snap Inc.’s first-ever chief marketing officer, he had a deep understanding of the platform and the value it delivers. In this fun and unfiltered conversation, Kenny shares how Snapchat is leveraging AR to enhance community engagement; the unique way brands are using the platform to tell their stories; lessons learned from his dynamic career at powerhouses such as McDonald’s, Gatorade, NASCAR; and more.​

Shaping the future of AR with Snap

Jan 09, 2023 | s2 — E5
Episode 6

Thinking outside the box with Domino’s

How did Domino's transform itself from a pizza place to a digital disruptor? In this episode, we sit down with the woman instrumental in the brand's pursuit of the unexpected: Kate Trumbull, SVP of Brand and Product Innovation at Domino's. From benchmarking outside of their category, to infusing innovation in everything that they do, to their selective approach to partnerships, Kate shares the brand's recipe for success.​

Thinking outside the box with Domino’s

Jan 09, 2023 | s2 — E6
Episode 7

Reimagining the travel experience with Delta

In the travel industry, a connected customer experience is the holy grail. No one knows this better than Molly Battin, Delta’s former SVP of Global Brand Marketing. In this episode, Molly shares how connection is infused in everything that the brand does—from customer personalization to department structure, how the airline built back stronger than ever post-COVID, and why a winning brand experience starts with the employee. ​

Reimagining the travel experience with Delta

Jan 09, 2023 | s2 — E7
Episode 8

Bridging the design and engineering divide with Netflix

What it's like to work for the crown jewel of the streaming world? For Fonz Morris, Netflix's Lead Product Designer, Global Conversion, it's the confluence of everything he's passionate about: Design. Engineering. Finding out what makes customers tick (and click). In this episode, we sit down with Fonz to discuss his career, the Netflix culture and approach to streaming competition, harnessing the power of your own voice, and more.

Bridging the design and engineering divide with Netflix

Jan 25, 2023 | s2 — E8
Netflix's Fonz Morris on Icons in the Making Podcast
Episode 1

Building the consumer banking platform of the future with Goldman Sachs

A marketing superstar and industry disruptor, Arianna Orpello has been a change agent in financial services for more than a decade. The Head of Marketing, Consumer Bank/Marcus by Goldman Sachs shares her honest perspectives on being a woman in a male-dominated industry, the future of banking and the secret to owning what makes you different.

Building the consumer banking platform of the future with Goldman Sachs

Dec 20, 2021 | s1 — E1
Photo of Arianna Orpello Lewko, ​Head of Marketing, Consumer Banking at Marcus, Goldman Sachs​
Episode 2

Moving sport forward with the WNBA

On the heels of the Women’s National Basketball Association’s most historical season yet, we sit down with the league’s first-ever Chief Marketing Officer and 20+ year Nike veteran, Phil Cook. From exponential growth in viewership and social engagement to unique partnerships with Google, Amazon Prime and Coinbase, the WNBA is on fire—yet is only getting started.

Moving sport forward with the WNBA

Dec 21, 2021 | s1 — E2
Photo of Phil Cook, ​CMO, Women’s National Basketball League - former brand leader at Nike
Episode 3

Branding in the metaverse with Roblox

The metaverse has taken the world by storm in the last year, but that’s nothing new for Roblox. In this episode, we talk to Christina Wootton, Vice President of Brand Partnerships at Roblox, about the power of community and her advice to brands looking to authentically come onto the platform.

Branding in the metaverse with Roblox

Dec 21, 2021 | s1 — E3
Photo of Christina Wootton​ VP of Brand Partnerships, Roblox​
Episode 4

Modernizing a media icon with PBS

Ira Rubenstein is a media industry pioneer. While at Sony, he established Movielink, a first-of-its-kind on-demand service. At Marvel, he launched the first comic book app, earning the approval of Steve Jobs himself. And now, as Chief Digital and Marketing Officer at PBS, Rubenstein is leading the heritage brand’s digital revolution. In this episode, he discusses the daunting task of spearheading a brand transformation and the importance of trust and integrity in today’s media and arts landscape.

Modernizing a media icon with PBS

Dec 21, 2021 | s1 — E4
Photo of Ira Rubenstein, Chief Digital Officer and CMO, PBS
Episode 5

Building a more inclusive platform at Twitter

As a designer, Lara Mendonça passionately believes in the power of design to change our relationship to technology. And in her career, she has done just that, having been lauded for her work as Bumble’s Head of Product Design in the leadup to the company's blockbuster IPO. In this episode, Lara shares how she’s bringing her philosophy of designing for inclusivity and safety to her role at Twitter.

Building a more inclusive platform at Twitter

Dec 22, 2021 | s1 — E5
Photo of Lara Mendonça, ​Senior Manager, Product Design,​ Twitter
Episode 6

Doubling down on blockchain with Walmart

Archana Sristy is at the forefront of blockchain as the leader of Walmart’s Blockchain Platform, where she and her team leverage cutting-edge technologies to build transparent supply chains. In this episode, Archana shares the practical ways in which Walmart is leveraging blockchain for the benefit of the customer, one piece of fruit at a time.

Doubling down on blockchain with Walmart

Dec 22, 2021 | s1 — E6
Photo of Archana Sristy​ Senior Director, Blockchain Platforms, Walmart Global Tech
Episode 7

Changing the face of medicine with Moderna

Imagine being on the inside of Moderna in 2020? Lavina Talukdar, Senior Vice President of Investor Relations at Moderna, talks the race to the COVID-19 vaccine, how she landed her dream role with zero prior investor-relations experience and what the future holds for the biotech firm that is changing the face of medicine.

Changing the face of medicine with Moderna

Dec 22, 2021 | s1 — E7
Photo of Lavina Talukdar, ​SVP, Head Investor Relations at Moderna
Episode 8

Designing for diversity with IBM

Oen Michael Hammonds has conquered design from every angle—graphic, service, information, interactive and environmental design. As a Design Principal at IBM, he brings design thinking to the HR department. In this episode, Oen talks the art of designing impactful employee experiences and building a culture of conscious inclusion so innovation can thrive.

Designing for diversity with IBM

Dec 22, 2021 | s1 — E8
Photo of Oen Michael Hammonds, ​Design Principal at IBM
Episode 9

Demystifying the world of NFTs

NFTs have exploded in the last year, with sales volume surging to more than 10 billion and brands across the board jumping on the bandwagon. We sit down with Maria Shen, a top NFT thought leader and partner at venture-capital firm, Electric Capital where she unpacks the growth of the crypto industry, how brands can tackle NFTs and her predictions for the future—which is closer than we think.

Demystifying the world of NFTs

Dec 22, 2021 | s1 — E9
Photo of Maria Shen​ Partner at Electric Capital
Episode 10

Recruiting in the digital age with TikTok

In this episode, we sit down with Kate Barney—global citizen, entrepreneur, new mom and Head of HR for TikTok’s Global Business Solutions in the United States and EMEA. Hear her perspectives on amplifying corporate culture in a virtual world, combating the Great Resignation and attracting the next generation of talent.

Recruiting in the digital age with TikTok

Dec 22, 2021 | s1 — E10
Photo of Kate Barney, ​Head of HR at TikTok
Episode 11

The path to decarbonizing aviation

Is hydrogen-powered aviation in our future? According to Jason Chua, co-founder of Universal Hydrogen, carbon-free flight will be a reality sooner than we think. In this episode, Jason talks about how Universal Hydrogen is tackling the issue of hydrogen distribution by doing for clean fuel what Nespresso did for coffee. He also shares his experiences leading agile teams at United Technologies, Airbus, Google and elsewhere.

The path to decarbonizing aviation

Dec 22, 2021 | s1 — E11
Photo of Jason Chua, ​Co-Founder and Chief Strategy & Product Officer at Universal Hydrogen
Episode 12

Starting a brand from scratch

Kristen Tomlan, Lippincott alum and founder and CEO of DŌ Cookie Dough Confection, shares how she pivoted from a career in branding to founding a company that quickly went viral. Listeners will be inspired by Kristen’s endless optimism and her mission to spread joy—one sweet bite at a time.

Starting a brand from scratch

Dec 22, 2021 | s1 — E12
Photo of Kristen Tomlan, Founder and CEO of DŌ at Cookie Dough Confections
Bonus 1

Being unapologetic with NYC Pride

Heritage of Pride, a nonprofit born from the events of the Stonewall Uprising, has cemented itself over the last 30+ years as the foremost LGBTQIA+ Pride organization. In this episode, we talk to NYC Pride Co-Chair André Thomas about the significance of this year’s theme ‘Unapologetically Us,’ their new inclusive brand identity, designed by Lippincott, and how brands can authentically show up in June—and beyond.

Being unapologetic with NYC Pride

Jun 08, 2022 | s1 — Bonus Episode
Image of André Thomas, co-chair of NYC Pride

Listen on Spotify , Apple , YouTube , Google , Stitcher , iHeart

Meet our host

As Chief Marketing Officer and Director of Business Development at Lippincott, Heather ignites brands, develops winning client partnerships and inspires teams to drive growth. A cultivator of industry trends, she spearheaded the firm’s award-winning thought leadership campaign, "The Customer of the Future," as well as the original exhibition, "Like me: our bond with brands," appearing at the London Design Museum and One World Trade Center in New York. She’s a natural connector, a passionate advocate of women’s leadership, an avid music lover and a proud mom of two boys.

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