Work
Insights
About
Careers
People
Contact

Making sense of the changing world

Filter Insights

I want to...
Offerings
Types

Decode customer behavior
See the future
Build tomorrow’s best brands
Understand the power of design
Drive marketing performance
Measure brand value
Design experiences that matter
Maximize a merger or acquisition
Drive B2B growth
Define my innovation and growth agenda
Learn more about Lippincott

Brand
Innovation
Experience
Design

Sense Perspectives
Articles
Sense Magazines

Understand the power of design (25)

Southwest Heart Sketch

How brands can use research to hone a design or logo

by Brendán Murphy & Rodney Abbot

What we see when we see Google design

by Connie Birdsall

The Starbucks logo has a secret you’ve never noticed

Max Pfennighaus joins Lippincott as design partner

brainstorming

Hidden assets can increase relevance and fuel growth

by Brendán Murphy & Aerie Em

The EQ of branding

Sense Perspective

Let’s Talk

Why design-led companies do better in business

by Lee Coomber

Design illustration

Sense Perspective

Design Doing

Processed with VSCOcam with c1 preset

SXSW Happiness

How to design happiness

How Human Era brands become likable

by Brendán Murphy & Emma Cofer

Happiness Halo

Sense Perspective

The Happiness Halo

Processed with VSCOcam with c2 preset

Don’t just digitize, humanize

by John Marshall & Dan Clay

Move over product design, UX is the future

by Rick Wise

Brand voice in the on-demand age

by Brendán Murphy & Emma Cofer

How great, simple design makes you bond with a brand

by Lee Coomber

What makes the best logos so good

Processed with VSCO with f3 preset

Why design is becoming more important to business than ever before

by Connie Birdsall

Processed with VSCO with c2 preset

How branding and visual language has to adapt in a digital age

by Lee Coomber

The new age of identity design

by Connie Birdsall

More than meets the eye: The changing role of color in branding

by Brendán Murphy

The fonts that will make your brand trustworthy

A plea for women in design leadership

by Su Mathews Hale

Evolution or revolution? When and how to change your logo

by Brendán Murphy & Richard Wilke

Locations

New York

499 Park Avenue
New York, NY 10022
United States
+1 212 521 0000

Boston
Hong Kong
London
Paris

San Francisco
Seoul
Tokyo

New Business

Richard Wilke: North America
richard.wilke@lippincott.com
+1 212 521 0028
Simon Glynn: Europe, the Middle East and Africa
simon.glynn@lippincott.com
+44 20 7852 7903
Stefan Fillip: Asia-Pacific
stefan.fillip@lippincott.com
+852 2301 7554

Media

media@lippincott.com

Careers

Current openings

Other inquiries

info@lippincott.com

中文 한국어

News Awards Pro Bono

Sign up for our newsletter

© 2018 Lippincott Privacy Policy – Terms – Cookie Policy

Newsletter

By clicking submit, you are agreeing to our Privacy Policy.

This site uses cookies to make sure you have the best experience. Learn more about our Cookie Policy here.