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Understand the power of design (23)

The Starbucks logo has a secret you’ve never noticed

Max Pfennighaus joins Lippincott as design partner

brainstorming

Hidden assets can increase relevance and fuel growth

by Brendán Murphy & Aerie Em

The EQ of branding

Sense Perspective

Let’s Talk

Why design-led companies do better in business

by Lee Coomber

Design illustration

Sense Perspective

Design Doing

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SXSW Happiness

How to design happiness

How Human Era brands become likable

by Brendán Murphy & Emma Cofer

Happiness Halo

Sense Perspective

The Happiness Halo

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Don’t just digitize, humanize

by John Marshall & Dan Clay

Move over product design, UX is the future

by Rick Wise

Brand voice in the on-demand age

by Brendán Murphy & Emma Cofer

How great, simple design makes you bond with a brand

by Lee Coomber

What makes the best logos so good

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Why design is becoming more important to business than ever before

by Connie Birdsall

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How branding and visual language has to adapt in a digital age

by Lee Coomber

The new age of identity design

by Connie Birdsall

More than meets the eye: The changing role of color in branding

by Brendán Murphy

The fonts that will make your brand trustworthy

A plea for women in design leadership

by Su Mathews Hale

Evolution or revolution? When and how to change your logo

by Brendán Murphy & Richard Wilke

Five strategies for retailers competing in a digital world

by Randall Stone

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