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Experience
Design
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Sense Perspectives
Articles
Sense Magazines
Measure brand value (10)
Article
What healthcare’s Go-to-Brands have in common
by Allen Gove, David Pianin and Howard Lapsley
Sense Perspective
Brand Aperture℠
Sense Perspective
Go-to Brands
Article
Brexit and the EU’s branding problem
by
Lee Coomber
Article
Evolution of brand
Article
The new CMO agenda
by
John Marshall
Article
Why emotional bonds are the missing multiplier for the financial sector
by
Simon Glynn
Sense Perspective
The Missing Multiplier
Article
Investing in emotional bonds to find the missing multiplier
by
Simon Glynn