Lippincott
  • Work
  • Insights
  • About
Lippincott
Lippincott
  • Work
  • Careers
  • Insights
  • People
  • About
  • Contact
  • Locations
  • News
  • Pro Bono Work
  • Ventures
  • 中文
  • 한국어

Insights

Filter Insights
  • I want to...
  • Offerings
  • Types
  • Navigate COVID-19
  • See the future
  • Build tomorrow’s best brands
  • Understand the power of design
  • Drive marketing performance
  • Meet the customer of the future
  • Measure brand value
  • Master experience innovation
  • Lead culture change
  • Maximize a merger or acquisition
  • Drive B2B growth
  • Learn more about Lippincott
  • Design experiences that matter
  • Decode customer behavior
  • Define my innovation and growth agenda
  • Experience
  • Design
  • Brand
  • Innovation
  • Culture
  • Sense Perspectives
  • Articles
  • Sense Magazines
Measure brand value (10)
Close up view of young woman meditates while practicing yoga in a studio. Freedom concept. Calmness and relax,; Shutterstock ID 712096663; Purchase Order: LAM09201; Job: General Marketing; Client/Licensee: Lippincott; Other: Purchase on behalf of Kate Conrad A person doing yoga
Article

What healthcare’s Go-to-Brands have in common

by Allen Gove, David Pianin and Howard Lapsley
Sense Perspective

Brand Aperture℠

Sense Perspective

Go-to Brands

A piece of crumbled 10 euro cash on the ground
Article

Brexit and the EU’s branding problem

by Lee Coomber
Article

Evolution of brand

Processed with VSCO with c2 preset
Article

The new CMO agenda

by John Marshall
Article

Why emotional bonds are the missing multiplier for the financial sector

by Simon Glynn
Missing multiplier
Sense Perspective

The Missing Multiplier

Processed with VSCO with c2 preset
Article

Investing in emotional bonds to find the missing multiplier

by Simon Glynn
  • Partner with us

    Get in touch
  • Join us

    Find your role
  • Subscribe

    By clicking submit, you are agreeing to our Terms of Use and Privacy Notice.

  • Follow

  • Careers
  • Contact
  • Locations
  • News & Awards
  • People
  • Pro Bono
  • 中文
  • 한국어
  • © 2023 Lippincott
  • Site Directory
  • Terms of Use
  • Privacy Notice
  • Cookie Notice