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Decode customer behavior (20)

Sense Perspective

Go-to Brands

Article

Four keys to onboarding excellence

by Dan Clay

Photo of a voice assistant product on top of a pile of books

Article

As customers begin to shop through voice assistants, what can brands do to stand out?

by David Mayer & Nick Harrison

Article

Find your power as a B2B2C brand

by Liz Greene & Vincent Parisse

Flowers coming out of a digital folder symbol

Sense Perspective

Sensitive Technology

Article

Consumers are sick of feeling overlooked by man-made, female-targeted products

by Lizzie Harris

Sense Perspective

Jobs-Based Innovation

Article

The business models of the future

by Dan Clay & John Marshall

A person drinking coffee while looking at the phone

Article

Our privacy is dying, but we can lose it responsibly

by Dan Clay

A woman crossing the road carrying shopping bags

Article

Why tomorrow’s customers won’t shop at today’s retailers

by Dan Clay

Article

How to win in the workplace of the future

by Dan Clay

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Article

Don’t disconnect from the ‘delocated’ customer of the future

by Dan Clay

Article

The “gig economy” — brace yourself for a new revolution

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Article

How to design happiness

Photography by Jenna Bascom

Article

People want automation but are afraid of machines

Happiness Halo

Sense Perspective

The Happiness Halo

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Article

Don’t just digitize, humanize

by John Marshall & Dan Clay

Article

The future of consumer health

by Heather Stern & Josh Michaelson, Oliver Wyman

Sense Perspective

Customer of the Future