Lippincott
  • Work
  • Insights
  • About
Lippincott
Lippincott
  • Work
  • Careers
  • Insights
  • People
  • About
  • Contact
  • Locations
  • News
  • Pro Bono Work
  • Ventures
  • 中文
  • 한국어

Insights

Filter Insights
  • I want to...
  • Offerings
  • Types
  • Navigate COVID-19
  • See the future
  • Build tomorrow’s best brands
  • Understand the power of design
  • Drive marketing performance
  • Meet the customer of the future
  • Measure brand value
  • Master experience innovation
  • Lead culture change
  • Maximize a merger or acquisition
  • Drive B2B growth
  • Learn more about Lippincott
  • Design experiences that matter
  • Decode customer behavior
  • Define my innovation and growth agenda
  • Experience
  • Design
  • Brand
  • Innovation
  • Culture
  • Sense Perspectives
  • Articles
  • Sense Magazines
Decode customer behavior (20)
Sense Perspective

Go-to Brands

Article

Four keys to onboarding excellence

by Dan Clay
Photo of a voice assistant product on top of a pile of books
Article

As customers begin to shop through voice assistants, what can brands do to stand out?

by David Mayer & Nick Harrison
Harnessing the power of your B2B2C brand
Article

Find your power as a B2B2C brand

by Liz Greene & Vincent Parisse
Flowers coming out of a digital folder symbol
Sense Perspective

Sensitive Technology

Article

Consumers are sick of feeling overlooked by man-made, female-targeted products

by Lizzie Harris
Sense Perspective

Jobs-Based Innovation

Article

The business models of the future

by Dan Clay & John Marshall
A person drinking coffee while looking at the phone
Article

Our privacy is dying, but we can lose it responsibly

by Dan Clay
A woman crossing the road carrying shopping bags
Article

Why tomorrow’s customers won’t shop at today’s retailers

by Dan Clay
Article

How to win in the workplace of the future

by Dan Clay
Processed with VSCO with c2 preset
Article

Don’t disconnect from the ‘delocated’ customer of the future

by Dan Clay
Article

The “gig economy” — brace yourself for a new revolution

Processed with VSCOcam with c1 preset
Article

How to design happiness

Photography by Jenna Bascom
Article

People want automation but are afraid of machines

Happiness Halo
Sense Perspective

The Happiness Halo

Processed with VSCOcam with c2 preset
Article

Don’t just digitize, humanize

by John Marshall & Dan Clay
Article

The future of consumer health

by Heather Stern & Josh Michaelson, Oliver Wyman
Sense Perspective

Customer of the Future

  • Partner with us

    Get in touch
  • Join us

    Find your role
  • Subscribe

    By clicking submit, you are agreeing to our Terms of Use and Privacy Notice.

  • Follow

  • Careers
  • Contact
  • Locations
  • News & Awards
  • People
  • Pro Bono
  • 中文
  • 한국어
  • © 2023 Lippincott
  • Site Directory
  • Terms of Use
  • Privacy Notice
  • Cookie Notice