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Sense Perspective

Brand Aperture™

Article

Q&A: David Mayer discusses the impact of COVID-19 on private label brands

by David Mayer

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For wealth asset managers, brand can be a source of resilience

by Michael D’Esopo & David Mayer

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Supporting your customers through the coronavirus crisis

by Simon Glynn & Rick Wise

Sense Perspective

Go-to Brands

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Brand as a beacon in a time of uncertainty

by Simon Glynn & David Mayer

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Shouldn’t entertainment brand names be… entertaining?

by Jake Hancock

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Four keys to onboarding excellence

by Dan Clay

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As customers begin to shop through voice assistants, what can brands do to stand out?

by David Mayer & Nick Harrison

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In search of innovation: hunting for the right kind of white space

by Taddy Hall & William Zheng

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Find your power as a B2B2C brand

by Liz Greene & Vincent Parisse

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The rise of clickbait brands

by David Stein & Dan Clay

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Brexit and the EU’s branding problem

by Lee Coomber

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How conversational commerce will change the world of retail

by David Mayer

Sense Perspective

Reinvent or Reinforce?

Article

64 percent of customers expect brands to take positions on issues. What are the risks?

by Brendán Murphy

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A leader’s handbook to brand-led M&A success

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The innovation of ‘huh?’

by Taddy Hall

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The power of purpose when things go wrong

by Brendán Murphy

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Incumbent banks: switch track and challenge back

by Cory Cruser

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Why we need an updated definition of diversity

by Rose Baki

Article

The Starbucks logo has a secret you’ve never noticed

Article

What can The Beatles teach you about destroying business silos?

Article

The quest for growth and what’s driving CEOs

by Taddy Hall