Work
Insights
About
Careers
People
Contact

Making sense of the changing world

Filter Insights

I want to...
Offerings
Types

Decode customer behavior
See the future
Build tomorrow’s best brands
Understand the power of design
Drive marketing performance
Measure brand value
Design experiences that matter
Maximize a merger or acquisition
Drive B2B growth
Define my innovation and growth agenda
Learn more about Lippincott

Brand
Innovation
Experience
Design

Sense Perspectives
Articles
Sense Magazines

Build tomorrow’s best brands (78)

The power of purpose when things go wrong

by Brendán Murphy

Incumbent banks: switch track and challenge back

by Cory Cruser

Why we need an updated definition of diversity

by Rose Baki

The Starbucks logo has a secret you’ve never noticed

What can The Beatles teach you about destroying business silos?

The quest for growth and what’s driving CEOs

by Taddy Hall

Why tomorrow’s customers won’t shop at today’s retailers

by Dan Clay

brainstorming

Hidden assets can increase relevance and fuel growth

by Brendán Murphy & Aerie Em

Why humanizing your brand with a first name will resonate with customers

by Jake Hancock

The politics of brand and the demands of purpose

by Simon Glynn & Brendán Murphy

Sense Perspective

Brand Like a Challenger

Evolution of brand

Sense Perspective

The Way to M&A Success

Processed with VSCO with c2 preset

Don’t disconnect from the ‘delocated’ customer of the future

by Dan Clay

The EQ of branding

Sense Perspective

From Spin-Off to Independent Success

Sense Perspective

B2B Brands in the Human Era

Sense Perspective

Let’s Talk

Innovate the experience, not just the product

by Rick Wise

Human era illustration

Sense Perspective

Welcome to the Human Era

Why design-led companies do better in business

by Lee Coomber

Design illustration

Sense Perspective

Design Doing

Photography by Jenna Bascom

Brand vs. AI

by Simon Glynn & Dan Clay

Sense Perspective

The Power of Selective Excellence

Locations

New York

499 Park Avenue
New York, NY 10022
United States
+1 212 521 0000

Boston
Hong Kong
London
Paris

San Francisco
Seoul
Tokyo

New Business

Richard Wilke: North America
richard.wilke@lippincott.com
+1 212 521 0028
Simon Glynn: Europe, the Middle East and Africa
simon.glynn@lippincott.com
+44 20 7852 7903
Stefan Fillip: Asia-Pacific
stefan.fillip@lippincott.com
+852 2301 7554

Media

media@lippincott.com

Careers

Current openings

Other inquiries

info@lippincott.com

中文 한국어

News Awards Pro Bono

Sign up for our newsletter

© 2018 Lippincott Privacy Policy – Terms – Cookie Policy

Newsletter

By clicking submit, you are agreeing to our Privacy Policy.

This site uses cookies to make sure you have the best experience. Learn more about our Cookie Policy here.