Jobs-based innovation replaces traditional models of backward-looking data correlation with deeper insights about why people do what they do. By understanding the jobs that people are struggling to perform, companies can systematically design better products, services and relationships to get them done.
B2B Brands in the Human Era
A fundamental shift is taking place in business. At its core is the realization that, to create a meaningful connection, brands need to start behaving less like faceless institutions and more like people. For B2B organizations, brand has never mattered more.