Sense Perspective
Go-to Brands
Grounded in a global study of over 500 brands, Go-to Brands uncovers the key drivers for brand performance and resilience in disruptive times. Explore the new standard for building a winning brand.
Insights
- Navigate COVID-19
- See the future
- Build tomorrow’s best brands
- Understand the power of design
- Drive marketing performance
- Meet the customer of the future
- Measure brand value
- Master experience innovation
- Lead culture change
- Maximize a merger or acquisition
- Drive B2B growth
- Learn more about Lippincott
- Design experiences that matter
- Decode customer behavior
- Define my innovation and growth agenda
Article
What healthcare’s Go-to-Brands have in common
by Allen Gove, David Pianin and Howard Lapsley
Brand can be a beacon. If you lead, design and innovate with purpose, it can act as a real source of inspiration and authenticity.
Rick Wise, CEO
