Lippincott

Making sense of the changing world

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Sense Perspective

Customer of the Future

The disruption happening all around us, across industries and continents, has brought about questions that will fundamentally impact the future of business. In response, we’ve carried out an extensive study to explore and share a vivid picture of the change ahead. Join us on a journey into the future.

The kind of human connection that drives lasting value is exactly what technology is ideally suited to deliver, and is ultimately destined to do.

John Marshall, Chief Strategy and Innovation Officer

Sense Perspective

Brand Like a Challenger

Discover how leaders like GE and Goldman Sachs are rethinking their approach to brand portfolio, leveraging their master brand’s stability and reputation to outpace disruption.