Jobs-based innovation replaces traditional models of backward-looking data correlation with deeper insights about why people do what they do. By understanding the jobs that people are struggling to perform, companies can systematically design better products, services and relationships to get them done.
The kind of human connection that drives lasting value is exactly what technology is ideally suited to deliver, and is ultimately destined to do.
John Marshall, Chief Strategy and Innovation Officer
The disruption happening all around us, across industries and continents, has brought about questions that will fundamentally impact the future of business. In response, we’ve carried out an extensive study to explore and share a vivid picture of the change ahead. Join us on a journey into the future.
