How to Grow When Markets Don’t
Webinar Series Rewind
Throughout the summer and into the fall, we embarked on a journey to share new research and actionable guidance for business leaders navigating these extraordinary times. Each episode in our eight-part series built on the other, giving viewers a portfolio of practical ideas for driving resiliency and growth in our ever-changing landscape.
You can watch recordings of all the episodes below. And, if you’d like to get in touch with one of our experts, feel free to drop us a line. We’d love to hear from you.
Episode 1: Building Go-to Brands
In our first episode, Heather Stern and David Mayer unpack new research into how brands can successfully drive growth and resilience in a time of unprecedented disruption.
Episode 2: Mastering Jobs to be Done
Episode 2 features Taddy Hall, Sr. Partner in Innovation, unpacking how Jobs to be Done can help systematically design better products, services, and relationships to create – and capture – outsized value.
Episode 3: Understanding where the customer is going
In episode 3, hosted by Dan Clay and David Pianin, we share our latest research into customers’ new realities and offer guidance for brands on building and maintaining relevance.
Episode 4: Optimizing your brand portfolio to unlock profit
This episode, hosted by Nital Patel, reveals the art and science of optimizing your brand portfolio with practical tools to evaluate your current brands, identify opportunities to drive profit, and rapidly implement changes.
Episode 5: When startups become grownups
In this episode, host Bill Darling explores how fast-growth companies can leverage brand to navigate an often-uncharted phase of growth.
Episode 6: Avoiding the innovation trap
In episode 6, senior partner Melissa Tischler shares the keys to de-risking innovation and explores how others have followed these principles to create innovation that’s truly meaningful.
Episode 7: Brand Voice: Why connecting has never been more critical
In episode 7, partner, Lizzie Harris, unpacks the essential elements for creating a bold, responsive and emotionally intelligent brand voice that drives growth and loyalty for brands—even in challenging times.
Episode 8: Breaking through with habit-forming customer experiences
In the final episode of our series, CEO Rick Wise, along with innovation partner Clemens Schrenk, explains the deep insights and brand-led experience design principles that are needed for habits to catch on and become transformative to people’s lives.