Lippincott
Lippincott
Go-to Brands
Lippincott
  • Go-to Brands
  • Building Go-to Brands from the Inside-Out
  • The Resilience of Go-to Brands
  • Connection + Progress
  • How to Build a Go-to Brand
  • Brand ApertureSM
  • What about B2B?
  • Building Go-to Brands in China
  • 打造首选品牌

打造首选品牌 (Go-to Brands)

如今,建立一个新品牌的门槛变得前所未有地低,然而打造一个真正能为客户创造意义、并且驱动业务增长和弹性的首选品牌(Go-to Brands)却变得更加具有挑战。当客户学会了通过品牌作为自我认知的个人选择和表达时,品牌如何才能成为那些被客户第一时间想起的心中首选?

Lippincott 独有的品牌诊断工具,基于多年研究和打造品牌的经验,结合严谨的理论,对市场上的品牌进行分类,剖析各类品牌对于消费者的意义,从而揭示不同类型的品牌未来应该如何维持领先地位或进一步提升成为客户心目中的首选品牌。

点击下载则表示您同意了我们的 隐私政策 。

Let’s build something together

Lippincott can help you understand where your brand sits today and offer actionable and future-focused insights for far-reaching business impact.

Get in Touch
  • Careers
  • Contact
  • Locations
  • News & Awards
  • People
  • Pro Bono
  • © 2023 Lippincott
  • Site Directory
  • Terms of Use
  • Privacy Notice
  • Cookie Notice